Marketing Operations Manager: AI-Driven Growth & Analytics

Legora; Stockholms kommun; On-site; Confidential; Full time

Job summary

Legora is hiring a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director. This role owns the engine room of marketing: martech, campaign hierarchy, lead scoring, routing, and budget to drive pipeline impact.

You’ll collaborate with RevOps and regional directors to ensure regions have the dashboards and reporting needed for visibility into funnel performance and campaign impact.

Qualifications

• 4–5 years of experience in marketing operations.
• Experience designing campaign hierarchies and reporting structures for ROI.
• Hands-on Salesforce administration including Campaign object and dashboards.
• Marketing automation and BI tools proficiency (HubSpot, Looker, Tableau).
• Ability to explain technical/data concepts to non-technical stakeholders.

Responsibilities

• Own campaign hierarchy and structure in Salesforce (and connected tools).
• Enable campaign-level analytics and KPI modeling with RevOps and Data Analytics.
• Manage martech stack, ensure data integrity, and keep tools integrated.
• Oversee the marketing ops budget and timely delivery of initiatives.
• Design lead scoring models and routing logic to speed leads to reps.
• Partner with regional marketing leadership to provide dashboards and visibility.

Skills

Analytical mindset

Campaign reporting

Salesforce

Marketing automation

BI tools

Lead scoring & routing

Systems thinking

Clear communicator

Tools

Salesforce

HubSpot

Customer.io

Hex

Looker

Tableau

Job description

Legora is hiring a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director. This role owns the engine room of marketing: martech, campaign hierarchy, lead scoring, routing, and budget to drive pipeline impact.

You’ll collaborate with RevOps and regional directors to ensure regions have the dashboards and reporting needed for visibility into funnel performance and campaign impact.