Copywriter (Temporary), Group Communication (Malmö, Sweden)

IKEA; Malmö kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

IKEA is seeking a senior Copywriter to join The Content Factory in Malmö on a temporary basis through August 2027. You’ll craft engaging content across campaigns, social, PR, events and executive communications, collaborating with a global Creative Studio.

The role emphasizes a warm, honest IKEA voice and cross-channel storytelling. Based in Hubhult, Malmö, you’ll work with a diverse, in-house team to deliver clear, human content while embracing AI-enabled ways of working and continuous

Qualifications

• Fluent English language skills.
• Copywriting experience at a global brand or agency.
• A solid portfolio that demonstrates clear, clever copy for multiple subjects and channels.
• Strong understanding of AI landscapes and emerging trends and capabilities.
• Digital marketing and advertising experience; content strategy is a plus.
• Experience in visual creative concept and production.
• Up-to-date knowledge of today’s platforms and multi-channel landscape.
• Proven experience in a fast-paced, customer-facing role.

Responsibilities

• Develop high-quality written content for all channels, shaping clear messages aligned with IKEA Tone of Voice.
• Execute copy-driven projects with internal and external partners to ensure consistency across campaigns, materials, PR, events and product communication.
• Create and update digital content across websites, social, apps and other platforms, adapting messages for format and audience.
• Maintain a consistent IKEA voice across print, video, digital and other touchpoints with clarity and warmth.
• Stay connected to communication trends, insights and AI-enabled ways of working to improve relevance and impact.

Skills

Fluent English

Copywriting experience

Portfolio

AI landscape knowledge

Digital marketing

Visual concepts

Multi-channel

Customer-facing

Job description

WHO YOU ARE

As a Copywriter, you are a talented storyteller and strategic communicator who creates clear, engaging and consistent content that supports business objectives, strengthens the IKEA brand and inspires the many people to understand, connect with and choose IKEA. Bringing the IKEA Tone of Voice to life across all channels, you craft communication that is honest, simple, conversational and at times playfully unexpected. With a deep understanding of customer needs, you ensure every message is relevant, human and helpful, creating meaningful connections, enhancing the customer experience and delivering a cohesive and memorable brand journey at every touchpoint.

We’d love to see the following skills and experience:

• Fluent English language skills.
• Copywriting experience at a global brand or agency
• A solid portfolio that demonstrates your ability to write clear and clever copy for a variety of subjects and channels.
• Strong understanding of AI landscapes and technologies, as well as emerging trends and capabilities
• Digital marketing and advertising experience. Content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up-to-date knowledge of today's platforms and the multi-channel landscape.
• Proven experience within a fast paced, customer facing role

Does this sound like you? We are currently looking for a Copywriter to join the Content Factory on a temporary basis until end of August 2027, covering a maternity leave.

The position is located in Hubhult, Malmö where we spend the majority of our working week together, collaborating and co-creating. There is no relocation support available for this role. Therefore, we are seeking candidates who are already based in the Öresund region or within a reasonable commuting distance.

YOUR RESPONSIBILITIES

As a Copywriter in The Content Factory, you’ll be part of a collaborative team that turns ideas into impactful communication. You’ll create engaging content across a wide range of customer facing projects, from campaigns to social media content, PR activities, events and executive communications. Working closely with colleagues across the business, you’ll bring a creative mindset, strong writing skills and a sharp eye for what makes communication effective.

You’ll join a supportive team that values collaboration, creativity and continuous improvement, where everyone contributes, shares ideas and helps one another.

As well as the above, your responsibilities will also include:

• Develop high‑quality written content for all channels, shaping commercial messages that are clear, engaging and aligned with business goals and the IKEA Tone of Voice.
• Execute copy‑driven creative projects in close collaboration with internal and external partners, ensuring campaigns, marketing materials PR activation, brand experiences and product communication feel consistent, human and recognizably IKEA
• Create, manage and update digital content across websites, social media, mobile applications and other digital platforms, adapting messages to formats and customer needs while keeping communication simple, friendly and accessible.
• Safeguard a consistent IKEA voice across print, video, digital and other communication touch points, ensuring every message speaks with clarity, honesty and the warm, down‑to‑earth personality people expect from IKEA.
• Continuously improve content creation by staying connected to communication trends, insights and new possibilities, including AI‑supported ways of working, and applying them to strengthen clarity, relevance and impact.

TOGETHER AS A TEAM

We're searching for a senior-level Copywriter to join The Content Factory. If you're the right person for the job, you'll become part of the Creative Studio, a diverse team of idea makers, creative thinkers and production experts from around the globe. An in‑house team with the creative muscles and the internal backing to build new and unexpected solutions. Always aiming to be relevant and find answers to everyday problems in people’s lives, for society and the planet.

This is a place where you can focus on doing your best work. There are no dress codes or closed offices. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.

QUESTIONS AND SUPPORT? LET'S CONNECT!

If you have any questions related to the role, please reach out to the Hiring Manager, Louice Alvarson on [e-mail] if you have questions regarding the recruitment process, please feel free to contact the Recruiter Juliana Picon on [e-mail].