Copywriter, Content Factory, Group Communication (Malmö, Sweden)

IKEA; Malmö kommun; On-site; SEK 450,000 - 650,000; Full time

Job summary

IKEA in Malmö is seeking a senior Copywriter to bring the IKEA Tone of Voice to life across channels, crafting clear, compelling content that supports commercial goals and helps customers understand IKEA.

You will develop high‑quality content for campaigns, social media, PR, events and executive communications, collaborating with teams worldwide to maintain a human, friendly and distinct brand experience. Relocation is not provided.

Qualifications

• Fluent English language skills.
• 5+ years copywriting experience at a global brand or agency.
• Strong portfolio demonstrating clear and clever copy across channels.
• Solid understanding of AI landscapes and trends.
• Digital marketing and advertising experience.
• Skills in visual concept and production.
• Up-to-date knowledge of today’s platforms and multi-channel landscape.
• Proven experience in fast-paced, customer-facing roles.

Responsibilities

• Develop high‑quality written content for all channels, shaping commercial messages that are clear, engaging and aligned with business goals and the IKEA Tone of Voice.
• Execute copy-driven creative projects in close collaboration with internal and external partners, ensuring campaigns, marketing materials PR activation, brand experiences and product communication feel consistent, human and recognizably IKEA.
• Create, manage and update digital content across websites, social media, mobile applications and other digital platforms, adapting messages to formats and customer needs while keeping communication simple, friendly and accessible.
• Safeguard a consistent IKEA voice across print, video, digital and other communication touch points, ensuring every message speaks with clarity, honesty and the warm, down-to-earth personality people expect from IKEA.
• Continuously improve content creation by staying connected to communication trends, insights and new possibilities, including AI-supported ways of working, and applying them to strengthen clarity, relevance and impact.

Skills

Fluent English

Copywriting 5+ years

Portfolio

AI landscape knowledge

Digital marketing

Content strategy

Visual concepts

Multi-channel content

Job description

What if you could inspire to make everyday life just a little bit better for people all around the world? This is what motivates us at IKEA. We’re constantly searching to find new ways to inspire people with ideas and solutions that let them live the life they want.

As a Copywriter, you are a skilled communicator with a passion for creating clear, compelling and consistent content that supports commercial goals, strengthens the IKEA brand and helps the many people understand and choose IKEA.

You bring the IKEA Tone of Voice to life across all channels, crafting communication that is honest, conversational, simple and occasionally playful. With a customer‑focused mindset, you ensure every message feels human, helpful and distinct, creating meaningful connections at every touchpoint and delivering a seamless brand experience.

In addition to the above, we’d love to see the following skills and experience

• Fluent English language skills.
• Substantial (5+ years) copywriting experience at a global brand or agency
• A solid portfolio that demonstrates your ability to write clear and clever copy for a variety of subjects and channels.
• Strong understanding of AI landscapes and technologies, as well as emerging trends and capabilities
• Digital marketing and advertising experience. Content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up‑to‑date knowledge of today’s platforms and the multi‑channel landscape.
• Proven experience within a fast paced, customer facing role

This position is a permanent position located in Hubhult, Malmö. We spend majority of our work week together here, collaborating and co‑creating. There is no relocation support available for this role. Therefore, we are seeking candidates who are already based in the Öresund region or within a reasonable commuting distance.

YOUR RESPONSIBILITIES

As a Copywriter in The Content Factory, you’ll be part of a collaborative team that turns ideas into impactful communication. You’ll create engaging content across a wide range of customer facing projects, from campaigns to social media content, PR activities, events and executive communications. Working closely with colleagues across the business, you’ll bring a creative mindset, strong writing skills and a sharp eye for what makes communication effective.

You’ll join a supportive team that values collaboration, creativity and continuous improvement, where everyone contributes, shares ideas and helps one another.

As well as the above, your responsibilities will also include:

• Develop high‑quality written content for all channels, shaping commercial messages that are clear, engaging and aligned with business goals and the IKEA Tone of Voice.
• Execute copy‑driven creative projects in close collaboration with internal and external partners, ensuring campaigns, marketing materials PR activation, brand experiences and product communication feel consistent, human and recognizably IKEA
• Create, manage and update digital content across websites, social media, mobile applications and other digital platforms, adapting messages to formats and customer needs while keeping communication simple, friendly and accessible.
• Safeguard a consistent IKEA voice across print, video, digital and other communication touch points, ensuring every message speaks with clarity, honesty and the warm, down‑to‑earth personality people expect from IKEA.
• Continuously improve content creation by staying connected to communication trends, insights and new possibilities, including AI‑supported ways of working, and applying them to strengthen clarity, relevance and impact.

TOGETHER AS A TEAM

We're searching for a senior‑level Copywriter to join The Content Factory. If you're the right person for the job, you'll become part of the Creative Studio, a diverse team of idea makers, creative thinkers and production experts from around the globe. An in‑house team with the creative muscles and the internal backing to build new and unexpected solutions. Always aiming to be relevant and find answers to everyday problems in people’s lives, for society and the planet.

This is a place where you can focus on doing your best work. There are no dress codes or closed offices. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.

please submit your application as soon as possible but no later than the 27th September 2026.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% “qualified”. If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.