Copywriter, Content Factory, Group Communication (Malmö, Sweden)

Inter IKEA Systems B.V.; Malmö kommun; On-site; SEK 450,000 - 600,000; Full time

Job summary

IKEA seeks a senior Copywriter for The Content Factory in Hubhult, Malmö. You’ll craft clear, compelling content that supports commercial goals, strengthen the IKEA brand and ensure a human, friendly voice across channels. You’ll join a global team and collaborate to deliver authentic storytelling and campaigns.

The role requires 5+ years at a global brand or agency, a strong portfolio, fluent English, and comfort with AI trends. Based in Öresund region, relocation is not offered.

Qualifications

• Fluent English language skills.
• Substantial copywriting experience at a global brand or agency.
• A solid portfolio demonstrating clear and clever copy across channels.
• Strong understanding of AI landscapes and emerging trends.
• Digital marketing experience; content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up-to-date knowledge of today's multi-channel landscape.
• Proven experience within a fast-paced, customer-facing role.

Responsibilities

• Develop high-quality written content for all channels, shaping messages aligned with business goals and the IKEA Tone of Voice.
• Execute copy-driven creative projects with internal and external partners to ensure consistency and impact.
• Create, manage and update digital content across websites, social media and apps.
• Safeguard a consistent IKEA voice across print, video, digital and other touchpoints.
• Continuously improve content creation by staying connected to trends and AI-enabled approaches.

Skills

Fluent English

Copywriting

Portfolio

AI awareness

Digital marketing

Visual concept

Multi-channel

Customer-facing role

Job description

\"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.\"

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself."

Candidate profile (text) - Default language

What if you could inspire to make everyday life just a little bit better for people all around the world? This is what motivates us at IKEA. We’re constantly searching to find new ways to inspire people with ideas and solutions that let them live the life they want.

As a Copywriter, you are a skilled communicator with a passion for creating clear, compelling and consistent content that supports commercial goals, strengthens the IKEA brand and helps the many people understand and choose IKEA.

You bring the IKEA Tone of Voice to life across all channels, crafting communication that is honest, conversational, simple and occasionally playful. With a customer-focused mindset, you ensure every message feels human, helpful and distinct, creating meaningful connections at every touchpoint and delivering a seamless brand experience.

In addition to the above, we'd love to see the following skills and experience

• Fluent English language skills.
• Substantial (5+ years) copywriting experience at a global brand or agency
• A solid portfolio that demonstrates your ability to write clear and clever copy for a variety of subjects and channels.
• Strong understanding of AI landscapes and technologies, as well as emerging trends and capabilities
• Digital marketing and advertising experience. Content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up-to-date knowledge of today's platforms and the multi-channel landscape.
• Proven experience within a fast paced, customer facing role

This position is a permanent position located in Hubhult, Malmö. We spend majority of our work week together here, collaborating and co-creating. There is no relocation support available for this role. Therefore, we are seeking candidates who are already based in the Öresund region or within a reasonable commuting distance.

Key responsibilities (title) Your responsibilities

As a Copywriter in The Content Factory, you’ll be part of a collaborative team that turns ideas into impactful communication. You’ll create engaging content across a wide range of customer facing projects, from campaigns to social media content, PR activities, events and executive communications. Working closely with colleagues across the business, you’ll bring a creative mindset, strong writing skills and a sharp eye for what makes communication effective.

You’ll join a supportive team that values collaboration, creativity and continuous improvement, where everyone contributes, shares ideas and helps one another.

As well as the above, your responsibilities will also include:

• Develop high‑quality written content for all channels, shaping commercial messages that are clear, engaging and aligned with business goals and the IKEA Tone of Voice.
• Execute copy‑driven creative projects in close collaboration with internal and external partners, ensuring campaigns, marketing materials PR activation, brand experiences and product communication feel consistent, human and recognizably IKEA
• Create, manage and update digital content across websites, social media, mobile applications and other digital platforms, adapting messages to formats and customer needs while keeping communication simple, friendly and accessible.
• Safeguard a consistent IKEA voice across print, video, digital and other communication touch points, ensuring every message speaks with clarity, honesty and the warm, down‑to‑earth personality people expect from IKEA.
• Continuously improve content creation by staying connected to communication trends, insights and new possibilities, including AI‑supported ways of working, and applying them to strengthen clarity, relevance and impact.

Team vision ( title) Together as a team

We're searching for a senior-level Copywriter to join The Content Factory. If you're the right person for the job, you'll become part of the Creative Studio, a diverse team of idea makers, creative thinkers and production experts from around the globe. An in-house team with the creative muscles and the internal backing to build new and unexpected solutions. Always aiming to be relevant and find answers to everyday problems in people’s lives, for society and the planet.

This is a place where you can focus on doing your best work. There are no dress codes or closed offices. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.

Let's connect Questions and support? Let's connect!

We look forward to receiving your application and will review candidates continuously, so please submit your application as soon as possible but no later than the 27th September 2026.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% “qualified”. If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

Why you will love us

From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers.

At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.

Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.

What we all have in common

• Living our values
• Being your unique self, while respecting and including others
• A passion for home furnishing
• Performing & delivering while learning & developing