Corporate Copywriter, Group Communication, Hubhult (Malmö, Sweden)

IKEA; Malmö kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

IKEA is seeking a senior tone of voice expert to strengthen our brand voice across markets and channels. You will write and guide campaigns, coach communicators and leaders, and collaborate with AI-powered workflows to bring the IKEA voice to life.

With deep experience in corporate copywriting and a passion for simplicity, you will shape how IKEA speaks to customers and colleagues, ensuring consistency and warmth across global campaigns.

Qualifications

• 7+ years in corporate copywriting, shaping and evolving a brand voice.
• Proven ability building communication capability: training programme or style guide.
• Able to simplify complex or sensitive information for broad audiences.
• Hands-on experience with AI writing tools at scale.
• IKEA experience is preferred.

Responsibilities

• Define and strengthen the IKEA Tone of Voice across the business.
• Combine hands-on writing with coaching and guidance for markets and leaders.
• Build and lead the IKEA tone of voice expertise network with relevant functions.
• Coach leaders and spokespeople to sound authentic and natural.
• Train and steer AI tools to reflect the brand voice by default.
• Keep the voice current as language and platforms evolve.

Skills

Brand voice

Copywriting

AI tooling

Cross-market collab

Stakeholder coaching

Education

Bachelor’s degree in communications/marketing

Tools

AI writing tools

Style guide authoring

Job description

WHO YOU ARE

You know that a brand voice is more than words on a page. It’s how people recognise, trust and connect with a brand. We believe that you are the person others turn to when they’re not sure if something sounds like IKEA. You don’t just apply a Tone of Voice, you shape it, strengthen it and help others bring it to life. With a passion for simplicity, collaboration and continuous improvement, you’re excited to lead the future of IKEA communication across markets, channels and AI-powered ways of working.

• 7+ years in corporate copywriting, with a track record of shaping and evolving a brand voice, not just applying one.
• Proven ability to build communication capability in others: a training programme, a style guide you authored, a coaching relationship that changed how someone writes. Tell us about one.
• Comfort simplifying complex, sensitive, or corporate information into something a stressed co-worker or a first-time customer could read in one pass.
• Hands-on experience working with AI writing tools, not just using them, but reviewing, correcting, and improving their output at scale.
• A collaborator's instinct: you'd rather raise the standard of a whole team than be the sole guardian of good copy.
• Curious, humble, and comfortable challenging a stakeholder's first draft, kindly and clearly, with simplicity in mind.
• IKEA experience is preferred

WHAT YOU'LL BE DOING DAY TO DAY

In this role, you'll help define and strengthen the IKEA Tone of Voice across the business. As our go‑to expert, you'll combine hands‑on writing across business campaigns and initiatives with coaching and guidance, helping communicators, leaders, and markets create communication that is clear, human, and unmistakably IKEA.

More specifically, you will:

• Support initiatives across the comms calendar. Focus on report writing, ESG, strategy activations and corporate communications. Also contribute to press releases, spokespeople messaging and global campaigns.
• Write and safeguard the voice. Produce and showcase communication that is honest, simple, conversational, warm and occasionally playful. The way IKEA has always sounded, adapted for how people communicate today.
• Build a network, not just a portfolio. Lead the IKEA tone of voice expertise network with Folkskolan for People and AI and Inter IKEA Concept functions. Help Ingka communicators and leaders to write and speak with the IKEA voice on their own, so quality doesn't depend on routing everything through one desk.
• Coach leaders and spokespeople. Support people who didn't train as writers sound confidently, unmistakably IKEA in speeches, interviews and Q&As, without sounding scripted.
• Train and steer AI tools. Shape prompts, guardrails and feedback loops so AI‑assisted drafting reflects the brand voice by default, not as an afterthought fixed in editing.
• Keep the voice current. Track how language and platforms change and adapt the IKEA tone of voice guidance without losing what makes it recognisable.

This role will report to the Communication Production Manager within Group Communication.

TOGETHER AS A TEAM

The Production unit sits within Group Comms and supports the Communications needs of the business by delivering high-quality assets and content. We're a team of content producers, creatives and leaders that work together alongside the Comms department.

QUESTIONS AND SUPPORT? LET'S CONNECT!

Last day for application is September 17th.

Candidates from Ingka Group will be given priority consideration in this recruitment process.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% "qualified". If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.