Senior Copywriter: Craft Human, Impactful Brand Content

Inter IKEA Systems B.V.; Malmö kommun; On-site; SEK 450,000 - 600,000; Full time

Job summary

IKEA seeks a senior Copywriter for The Content Factory in Hubhult, Malmö. You’ll craft clear, compelling content that supports commercial goals, strengthen the IKEA brand and ensure a human, friendly voice across channels. You’ll join a global team and collaborate to deliver authentic storytelling and campaigns.

The role requires 5+ years at a global brand or agency, a strong portfolio, fluent English, and comfort with AI trends. Based in Öresund region, relocation is not offered.

Qualifications

• Fluent English language skills.
• Substantial copywriting experience at a global brand or agency.
• A solid portfolio demonstrating clear and clever copy across channels.
• Strong understanding of AI landscapes and emerging trends.
• Digital marketing experience; content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up-to-date knowledge of today's multi-channel landscape.
• Proven experience within a fast-paced, customer-facing role.

Responsibilities

• Develop high-quality written content for all channels, shaping messages aligned with business goals and the IKEA Tone of Voice.
• Execute copy-driven creative projects with internal and external partners to ensure consistency and impact.
• Create, manage and update digital content across websites, social media and apps.
• Safeguard a consistent IKEA voice across print, video, digital and other touchpoints.
• Continuously improve content creation by staying connected to trends and AI-enabled approaches.

Skills

Fluent English

Copywriting

Portfolio

AI awareness

Digital marketing

Visual concept

Multi-channel

Customer-facing role

Job description

IKEA seeks a senior Copywriter for The Content Factory in Hubhult, Malmö. You’ll craft clear, compelling content that supports commercial goals, strengthen the IKEA brand and ensure a human, friendly voice across channels. You’ll join a global team and collaborate to deliver authentic storytelling and campaigns.

The role requires 5+ years at a global brand or agency, a strong portfolio, fluent English, and comfort with AI trends. Based in Öresund region, relocation is not offered.