Corporate Copywriter, Group Communication, Hubhult (Malmö, Sweden)

Inter IKEA Systems B.V.; Malmö kommun; On-site; SEK 700,000 - 1,000,000; Full time

Job summary

Inter IKEA Systems B.V. is seeking a senior copywriter to strengthen the IKEA Tone of Voice across markets, channels and AI-powered workflows. You will lead with clarity, warmth and simplicity, shaping how the IKEA voice sounds in campaigns, reports and leadership messaging.

You will coach communicators and leaders, build an internal network, and shape prompts for AI drafting. This role reports to the Communication Production Manager within Group Communication and offers a collaborative,

Qualifications

• 7+ years in corporate copywriting, with a track record of shaping and evolving a brand voice.
• Proven ability to build communication capability: a training programme or style guide.
• Comfort simplifying complex information for a broad audience.
• Hands-on experience with AI writing tools at scale.
• Collaborator's instinct to raise team standards, not just guard the copy.
• Curious, humble, and able to challenge drafts kindly and clearly.
• IKEA experience is preferred.

Responsibilities

• Support initiatives across the comms calendar, including report writing, ESG, strategy activations and corporate communications.
• Write and safeguard the voice, producing honest, simple, warm and human copy.
• Build a network: lead the IKEA tone of voice expertise network across functions.
• Coach leaders and spokespeople to sound unmistakably IKEA in speeches and interviews.
• Train and steer AI tools with prompts and guardrails for consistent brand output.
• Keep the voice current as language and platforms evolve.

Skills

Copywriting

Brand voice

AI writing tools

Training/coaching

Collaboration

Job description

\"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.\"

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself.

You know that a brand voice is more than words on a page. It's how people recognise, trust and connect with a brand. We believe that you are the person others turn to when they’re not sure if something sounds like IKEA. You don’t just apply a Tone of Voice, you shape it, strengthen it and help others bring it to life. With a passion for simplicity, collaboration and continuous improvement, you're excited to lead the future of IKEA communication across markets, channels and AI-powered ways of working.

To be successful in this role, you bring:

• 7+ years in corporate copywriting, with a track record of shaping and evolving a brand voice, not just applying one.


• Proven ability to build communication capability in others: a training programme, a style guide you authored, a coaching relationship that changed how someone writes. Tell us about one.


• Comfort simplifying complex, sensitive, or corporate information into something a stressed co-worker or a first-time customer could read in one pass.


• Hands-on experience working with AI writing tools, not just using them, but reviewing, correcting, and improving their output at scale.


• A collaborator's instinct: you'd rather raise the standard of a whole team than be the sole guardian of good copy.


• Curious, humble, and comfortable challenging a stakeholder's first draft, kindly and clearly, with simplicity in mind.


• IKEA experience is preferred

In this role, you'll help define and strengthen the IKEA Tone of Voice across the business. As our go-to expert, you'll combine hands-on writing across business campaigns and initiatives with coaching and guidance, helping communicators, leaders, and markets create communication that's clear, human, and unmistakably IKEA.

More specifically, you will:

• Support initiatives across the comms calendar. Focus on report writing, ESG, strategy activations and corporate communications. Also contribute to press releases, spokespeople messaging and global campaigns.


• Write and safeguard the voice. Produce and showcase communication that is honest, simple, conversational, warm and occasionally playful. The way IKEA has always sounded, adapted for how people communicate today.


• Build a network, not just a portfolio. Lead the IKEA tone of voice expertise network with Folkskolan for People and AI and Inter IKEA Concept functions. Help Ingka communicators and leaders to write and speak with the IKEA voice on their own, so quality doesn't depend on routing everything through one desk.


• Coach leaders and spokespeople. Support people who didn't train as writers sound confidently, unmistakably IKEA in speeches, interviews and Q&A, without sounding scripted.


• Train and steer AI tools. Shape prompts, guardrails and feedback loops so AI-assisted drafting reflects the brand voice by default, not as an afterthought fixed in editing.


• Keep the voice current. Track how language and platforms change and adapt the IKEA tone of voice guidance without losing what makes it recognisable.

This role will report to the Communication Production Manager within Group Communication.

Together as a team

The Production unit sits within Group Comms and supports the Communications needs of the business by delivering high-quality assets and content. We're a team of content producers, creatives and leaders that work together alongside the Comms department.

Candidates from Ingka Group will be given priority consideration in this recruitment process.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% "qualified". If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.