Copywriter (Temporary), Content Factory, Group Communication (Malmö, Sweden)

Inter IKEA Systems B.V.; Malmö kommun; On-site; SEK 420,000 - 620,000; Full time

Job summary

Inter IKEA Systems B.V. in Malmö is seeking a senior Copywriter to join The Content Factory on a temporary basis through August 2027, covering a maternity leave. You will craft clear, engaging content that supports business goals and reinforces the IKEA brand across channels.

You’ll work with a global, in-house team, shaping campaigns, social content, PR and executive communications. A strong portfolio and experience with AI trends are essential, as is fluent English and a collaborative mindset.

Qualifications

• Fluent English language skills.
• Copywriting experience at a global brand or agency.
• Strong portfolio demonstrating clear, clever copy.
• Solid understanding of AI trends and landscapes.
• Digital marketing and advertising experience; content strategy a plus.
• Experience in visual concept and production.
• Up-to-date knowledge of multi-channel platforms.
• Proven experience in fast-paced, customer-facing roles.

Responsibilities

• Develop high‑quality written content for all channels, aligned with IKEA Tone of Voice.
• Lead copy-driven creative projects with internal and external partners.
• Create and update digital content across websites, social media and apps.
• Maintain a consistent IKEA voice across print, video, digital and events.
• Stay connected to trends, including AI, to improve clarity and impact.

Skills

Fluent English

Copywriting

Portfolio

AI landscape knowledge

Digital marketing

Visual concept & production

Multi-channel

Customer-facing experience

Job description

"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you."

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself.

As a Copywriter, you are a talented storyteller and strategic communicator who creates clear, engaging and consistent content that supports business objectives, strengthens the IKEA brand and inspires the many people to understand, connect with and choose IKEA.

Bringing the IKEA Tone of Voice to life across all channels, you craft communication that is honest, simple, conversational and at times playfully unexpected. With a deep understanding of customer needs, you ensure every message is relevant, human and helpful, creating meaningful connections, enhancing the customer experience and delivering a cohesive and memorable brand journey at every touchpoint.

In addition to the above, we'd love to see the following skills and experience:

• Fluent English language skills.
• Copywriting experience at a global brand or agency
• A solid portfolio that demonstrates your ability to write clear and clever copy for a variety of subjects and channels.
• Strong understanding of AI landscapes and technologies, as well as emerging trends and capabilities
• Digital marketing and advertising experience. Content strategy is a plus.
• Skills and experience in visual creative concept and production.
• Up-to-date knowledge of today's platforms and the multi-channel landscape.
• Proven experience within a fast paced, customer facing role

Does this sound like you? We are currently looking for a Copywriter to join the Content Factory on a temporary basis until end of August 2027, covering a maternity leave. The position is located in Hubhult, Malmö where we spend the majority of our working week together, collaborating and co-creating. There is no relocation support available for this role. Therefore, we are seeking candidates who are already based in the Öresund region or within a reasonable commuting distance.

Key responsibilities (title) Your responsibilities

As a Copywriter in The Content Factory, you’ll be part of a collaborative team that turns ideas into impactful communication. You’ll create engaging content across a wide range of customer facing projects, from campaigns to social media content, PR activities, events and executive communications. Working closely with colleagues across the business, you’ll bring a creative mindset, strong writing skills and a sharp eye for what makes communication effective.

You’ll join a supportive team that values collaboration, creativity and continuous improvement, where everyone contributes, shares ideas and helps one another.

As well as the above, your responsibilities will also include:

• Develop high‑quality written content for all channels, shaping commercial messages that are clear, engaging and aligned with business goals and the IKEA Tone of Voice.
• Execute copy‑driven creative projects in close collaboration with internal and external partners, ensuring campaigns, marketing materials PR activation, brand experiences and product communication feel consistent, human and recognizably IKEA
• Create, manage and update digital content across websites, social media, mobile applications and other digital platforms, adapting messages to formats and customer needs while keeping communication simple, friendly and accessible.
• Safeguard a consistent IKEA voice across print, video, digital and other communication touch points, ensuring every message speaks with clarity, honesty and the warm, down‑to‑earth personality people expect from IKEA.
• Continuously improve content creation by staying connected to communication trends, insights and new possibilities, including AI‑supported ways of working, and applying them to strengthen clarity, relevance and impact.

Team vision ( title) Together as a team

Team vision (text) We're searching for a senior-level Copywriter to join The Content Factory. If you're the right person for the job, you'll become part of the Creative Studio, a diverse team of idea makers, creative thinkers and production experts from around the globe. An in-house team with the creative muscles and the internal backing to build new and unexpected solutions. Always aiming to be relevant and find answers to everyday problems in people’s lives, for society and the planet.

This is a place where you can focus on doing your best work. There are no dress codes or closed offices. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.

Why you will love us

From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home‑furnishing products and solutions, made with care for our planet, reaching millions of customers.

At the heart of our business, are our wonderful co‑workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.

Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% “qualified”. If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

What we all have in common

• Living our values
• Being your unique self, while respecting and including others
• A passion for home furnishing
• Performing & delivering while learning & developing