Copywriter, Content Studio — Global Brand & AI Savvy

Inter IKEA Systems B.V.; Malmö kommun; On-site; SEK 420,000 - 620,000; Full time

Job summary

Inter IKEA Systems B.V. in Malmö is seeking a senior Copywriter to join The Content Factory on a temporary basis through August 2027, covering a maternity leave. You will craft clear, engaging content that supports business goals and reinforces the IKEA brand across channels.

You’ll work with a global, in-house team, shaping campaigns, social content, PR and executive communications. A strong portfolio and experience with AI trends are essential, as is fluent English and a collaborative mindset.

Qualifications

• Fluent English language skills.
• Copywriting experience at a global brand or agency.
• Strong portfolio demonstrating clear, clever copy.
• Solid understanding of AI trends and landscapes.
• Digital marketing and advertising experience; content strategy a plus.
• Experience in visual concept and production.
• Up-to-date knowledge of multi-channel platforms.
• Proven experience in fast-paced, customer-facing roles.

Responsibilities

• Develop high‑quality written content for all channels, aligned with IKEA Tone of Voice.
• Lead copy-driven creative projects with internal and external partners.
• Create and update digital content across websites, social media and apps.
• Maintain a consistent IKEA voice across print, video, digital and events.
• Stay connected to trends, including AI, to improve clarity and impact.

Skills

Fluent English

Copywriting

Portfolio

AI landscape knowledge

Digital marketing

Visual concept & production

Multi-channel

Customer-facing experience

Job description

Inter IKEA Systems B.V. in Malmö is seeking a senior Copywriter to join The Content Factory on a temporary basis through August 2027, covering a maternity leave. You will craft clear, engaging content that supports business goals and reinforces the IKEA brand across channels.

You’ll work with a global, in-house team, shaping campaigns, social content, PR and executive communications. A strong portfolio and experience with AI trends are essential, as is fluent English and a collaborative mindset.