Common Content Manager

Inter IKEA Group; Älmhult; On-site; SEK 650,000 - 850,000; Full time

Job summary

Inter IKEA Group is seeking a Common Content Manager in Älmhult, responsible for developing a global content portfolio that connects the IKEA range with people's everyday lives. This role entails turning insights into impactful content while leading collaboration across various teams.

The ideal candidate is an experienced marketing leader skilled in driving strategic marketing communications. Strong leadership, creativity, and an understanding of consumer behavior are essential.

Qualifications

• Strong experience in leading retail marketing plans.
• Proven experience in global marketing communication.
• Ability to lead teams and influence stakeholders in complex environments.

Responsibilities

• Own and drive the Common Content portfolio end-to-end.
• Steer performance, priorities, and investments with budget management.
• Lead portfolio planning by combining insights, creative direction, and range priorities.

Skills

Retail Marketing

Global Marketing Communication

Consumer Behavior

Creative Communication

Job description

HejCommon Content Manager

The IKEA vision is to create a better everyday life forthe manypeople – andwe’realways searching for new and better ways to do it. We use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want.

We are now on an exciting journey to strengthen how we work with commercial communication across the IKEA value chain. As part of this journey, we areestablishinga new Commercial Communication function within Range - acting as a strategic global gearbox for Marketing in IKEA, in close collaboration with teams across Range, Retail and IKEA Marketing & Communication. Range Commercial Communication will playan important roleindelivering onthe IKEA strategies and growth agenda, with the purposeto strengthenthe IKEA Brand anddrivecommercial performance. Together, we will create clear,impactfuland consistent communication that supports both business growth and meaningful customer experiences across markets and touchpoints.

This role is positioned inRange Commercial Communication. You will be reporting to the Range Commercial Communication Manager.

Our team is based inÄlmhult.We believe that your presence with the team and workingthe majority ofthe time in the workplace is important.

About the role

Do you want to shape how IKEA shows up to millions ofpeople,across markets and channels? AsCommon Content Manager, you will own and drive the development of a global content portfolio that connects the IKEA range with people’s everyday lives—creating communication that inspires, guides, and drives business results.

At the heart of Range Commercial Communication, you will turn insights into impactful content at scale.You’lllead the full journey—from understanding consumer needs and defining direction, to assigning content, shaping briefs, and ensuring successful delivery in markets.

This is a role for someone who thinks like amarketing product developer—balancing creativity, strategy, and performance.You’llwork closely with Retail Marketing, Range teams, and creative partners to ensure every piece of content is relevant, consistent, and commercially effective.

Whatyouwillbe responsible for

• Own the Common Content portfolio end-to-end. Define, plan, assign, approve, and follow up on all Common Content deliveries across IKEA Retailers—ensuring high quality, on-time, and cost-efficient execution aligned to business priorities.
• Steer performance, priorities, and investments. Manage the full portfolio, including budget and performance, balancing impact, cost, and delivery to support the IKEA Growth Plan.
• Turn insights into impactful content. Lead portfolio planning by combining consumer insights, creative direction, range priorities, and product selection into clear, customer-centric content directions.
• Drive innovation in an omnichannel landscape. Continuously develop and evolve Common Content to increase relevance, engagement, and effectiveness across channels and markets.
• Create clarity through strong briefs and decisions. Ensure fact-based, insight-driven decisions are translated into sharp, actionable briefs with clear strategic messaging.
• Secure market impact. Lead the successful implementation of content across markets, ensuring relevance, usability, and strong business results.
• Drive capability and ways of working. Identify, define, and prioritize content and capability needs to strengthen how IKEA works with marketing communication.
• Lead collaboration and transformation. Act as a key partner across Range, Retail, and IMC—driving alignment, strengthening collaboration, and shaping the future oftheCommonContent agenda.

Whatwe’dlike you to bring to the table

You’rea senior, idea-driven marketing leader who knows how to turn insight into impactful communication at scale. You combine strategic thinking with a hands-on mindset—and thrive in a collaborative, global environment.

You bring:

• Strong experience in leading and creating retail Marketing plans, preferably in an IKEA market
• Proven experience leading global marketing communication for large brands—from strategy and concept to execution
• Strong understanding of how insights, strategy, planning, and creative come together to create impact
• Extensive experience in leading teams and influencing stakeholders in complex, matrixed environments
• Deep knowledge of consumer behavior and a passion for creating people-centric communication
• Strong creative and omnichannel expertise, with an eye for innovation and new opportunities
• Solid understanding of range & product development and how communication connects to business

You are also:

• A strategic thinker who loves to create—comfortable moving between big-picture direction and hands-on work
• An inspiring leader who builds trust, motivates others, and drives change
• Skilled at simplifying complexity and turning ideas into clear direction and actions
• Confident in challenging the status quo and pushing for better, more effective solutions
• A strong communicator, able to influence and engage at all levels

And naturally:

• You live and share the IKEA values
• You have a genuine interest in life at home and home furnishing
• You are fluent in English (spoken and written)

We welcome your application

We look forward to receiving your applicationby July 1st at the latest. Apply by submitting your CV and motivational letter.

If you have any questions about the role or the recruitment process, or if you have a special need that requires accommodation in the recruitment process, feel free to contact the Recruiter Matilda Winninge, [e-mail] or Hiring Manager Caroline Hjertström, [e-mail]

We always recruit based on values, competence, potential and diversity. We will first consider co-workers employed at Inter IKEA Group impacted by organisational changes. For this specific recruitment priority will be given to impacted co-workers in IKEA Marketing & Communication, IKEA of Sweden and Inter IKEA Technology Services AB, provided competence requirements are met for the role.