Strategic Market Builder for Electric Commercial Vehicles

BYD Europe; Riyadh; On-site; SAR 600,000 - 900,000; Full time

Job summary

BYD Europe in Saudi Arabia seeks a market-development leader to own end-to-end commercial growth for BYD Commercial Vehicles. You will build market strategy, engage with government, fleets and partners, and drive pilots, tenders and long-term customer relationships.

You will coordinate cross-functional teams to deliver integrated mobility solutions, including financing, charging and aftersales, while establishing a robust ecosystem.

Qualifications

• Strong experience in automotive, commercial vehicles, transportation, fleet solutions or related industries.
• Proven track record in business development, market development, key-account management or commercial leadership.
• Experience working with fleet customers, government organizations, large corporate customers and/or dealer/distribution networks.
• Good understanding of trucks, buses, fleet operations or transportation businesses.
• Ability to develop new markets and opportunities from an early stage.
• Strong commercial and financial understanding, including pricing, profitability and TCO.
• Ability to work effectively across multiple functions and coordinate complex projects.
• Strong stakeholder-management and negotiation skills.
• Entrepreneurial, hands-on and results-oriented mindset.
• Comfortable operating in a fast-moving and evolving organization.
• Strong English communication skills; Arabic capability is highly desirable.
• Local market knowledge and established business relationships in the respective country would be a strong advantage.

Responsibilities

• Develop and execute the Commercial Vehicle market-entry and growth strategy for the assigned country.
• Build a clear understanding of the truck and bus market, including market size, segments, applications, customer structure, competitors, pricing and regulatory environment.
• Identify priority market segments and applications where BYD’s electric commercial vehicle portfolio can create a strong value proposition.
• Translate market intelligence into concrete commercial priorities, customer targets and business opportunities.
• Develop annual and medium-term market plans, including sales volumes, pipeline, product requirements and key strategic initiatives.
• Continuously assess market developments, competitor activity and customer requirements.
• Build and manage a strong commercial pipeline across buses, light-, medium- and heavy-duty trucks according to market opportunities.
• Identify and develop strategic customers, fleet operators, government entities, municipalities, logistics companies and major private-sector accounts.
• Lead customer engagement from initial opportunity identification through product definition, technical evaluation, commercial proposal, negotiation and order closing.
• Drive pilot projects, demonstrations and reference fleet opportunities to accelerate market acceptance.
• Develop account plans for priority customers and ensure continuous engagement with key decision makers.
• Take ownership of sales targets, pipeline quality, opportunity conversion and commercial performance.
• Establish senior-level relationships with key customers and strategic stakeholders.
• Develop a deep understanding of customer operations, fleet requirements, duty cycles and business economics.
• Position BYD as a long-term mobility and fleet-solutions partner rather than only a vehicle supplier.
• Work with customers to develop the appropriate vehicle, charging, financing, service and total-cost-of-ownership solution.
• Maintain ownership of the customer relationship throughout the full commercial lifecycle.
• Develop relationships with relevant ministries, municipalities, transport authorities, investment agencies and government institutions.
• Identify public-sector fleet electrification programs, tenders and infrastructure initiatives.
• Support discussions related to EV policy, incentives, localization, public transportation and sustainable mobility.
• Coordinate with regional and corporate stakeholders where senior government engagement is required.
• Identify and develop the local ecosystem required to support sustainable Commercial Vehicle operations.
• Evaluate potential commercial partners, distributors, service partners, bodybuilders, charging partners, financing institutions and other solution providers.
• Ensure partners are aligned with BYD’s commercial strategy, customer requirements and brand standards.
• Support development of local aftersales capability, spare-parts availability and customer-support infrastructure.
• Coordinate internal teams and external partners to ensure customers receive a complete business solution.
• Provide structured market feedback to Product teams regarding vehicle specifications, applications and local requirements.
• Coordinate product homologation, certification and market-specific technical requirements together with the relevant internal teams.
• Support development of vehicle configurations appropriate for local customers and operating conditions.
• Identify body-building, charging and other application requirements and coordinate suitable solutions.
• Participate actively in new-product introduction and launch planning.
• Develop a strong understanding of the Total Cost of Ownership of electric commercial vehicles versus conventional ICE alternatives.
• Work with customers to understand fleet utilization, energy costs, maintenance costs and operational requirements.
• Coordinate internally to develop competitive and commercially viable TCO proposals.
• Support development of financing, leasing, charging and other solutions required to overcome customer adoption barriers.
• Ensure the commercial team can clearly articulate the financial and operational benefits of BYD solutions
• Work closely with Customer Service to ensure appropriate service coverage, technical support, spare parts and warranty capability.
• Ensure customer-service readiness is considered before vehicle delivery and commercial commitments.
• Coordinate Product, Customer Service, Finance, Logistics, Legal and other functions required to execute opportunities successfully.
• Follow major projects through delivery, commissioning and early fleet operation to ensure customer satisfaction.
• Escalate and resolve commercial or operational issues affecting strategic customers.
• Identify relevant public and private tenders.
• Lead commercial coordination of major tenders and strategic fleet projects.
• Ensure responsibilities, timelines and decision-making processes are clearly defined internally.
• Coordinate technical, commercial, financial, legal and aftersales inputs.
• Maintain clear project governance and management visibility for strategic opportunities.
• Maintain accurate sales forecasts and pipeline information.
• Prepare regular market, sales and business-performance reviews.
• Develop annual sales targets and business plans.
• Monitor key performance indicators including pipeline, orders, deliveries, market development and customer engagement.
• Identify risks and corrective actions early.

Job description

BYD Europe in Saudi Arabia seeks a market-development leader to own end-to-end commercial growth for BYD Commercial Vehicles. You will build market strategy, engage with government, fleets and partners, and drive pilots, tenders and long-term customer relationships.

You will coordinate cross-functional teams to deliver integrated mobility solutions, including financing, charging and aftersales, while establishing a robust ecosystem.