Strategic Lead, Residential Marketing Portfolio

Qiddiya; Riyadh; Vor Ort; SAR 350.000 - 550.000; Vollzeit

Zusammenfassung

Qiddiya in Saudi Arabia seeks a Senior Manager - Residential Marketing Portfolio to drive strategic direction and portfolio planning for residential assets. The role ensures alignment with the masterplan and differentiates offerings across districts.

You will lead audience strategies, positioning and integrated marketing plans, coordinating across projects and disciplines to optimize market impact and maintain brand coherence.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, Real Estate, Communications or related discipline.
• Master’s degree is advantageous.
• Ideally 7+ years of relevant residential, real estate or destination marketing experience.
• Strong experience in portfolio and go-to-market strategy.
• Proven ability to develop positioning and customer segmentation for complex portfolios.
• Experience managing multiple projects and senior stakeholders.
• Strong commercial understanding linking marketing to sales and development objectives.
• Strong analytical, strategic planning and executive presentation capabilities.
• Experience managing agencies, budgets and cross-functional workstreams.
• Experience in Saudi Arabia or GCC real estate is highly valuable.

Aufgaben

• Develop and manage the overarching marketing portfolio strategy for Qiddiya’s residential assets and developments.
• Translate development objectives into clear marketing strategies and audience plans.
• Define portfolio segmentation, positioning and value propositions for different residential products and communities.
• Ensure projects align with the wider brand and destination proposition.
• Identify opportunities, gaps and synergies across residential developments.
• Support long-term portfolio planning including future launches and market-entry priorities.
• Develop go-to-market frameworks and launch strategies for residential developments.
• Coordinate readiness across positioning, messaging, content, campaigns and touchpoints.
• Establish marketing phasing across pre-launch, launch, sales and post-launch stages.
• Monitor market trends and translate insights into actionable recommendations.
• Provide portfolio updates and executive-level presentations to senior leadership.

Kenntnisse

Commercial acumen

Analytical thinking

Strategic planning

Executive presentation

Ausbildung

Bachelor’s degree in Marketing, Business Admin, Real Estate, Communications or related discipline

Master’s degree is advantageous

Jobbeschreibung

Qiddiya in Saudi Arabia seeks a Senior Manager - Residential Marketing Portfolio to drive strategic direction and portfolio planning for residential assets. The role ensures alignment with the masterplan and differentiates offerings across districts.

You will lead audience strategies, positioning and integrated marketing plans, coordinating across projects and disciplines to optimize market impact and maintain brand coherence.