Specialist Arabic Copywriter — UX, CRM & Travel Campaigns

Almosafer; Riyadh; On-site; SAR 110,000 - 170,000; Full time

Job summary

Almosafer is seeking an experienced Arabic copywriter to craft compelling copy for our brands across web, app, email, CRM and campaigns. You will shape travel packages, promotional materials, and in‑app UX content, ensuring brand alignment and cultural resonance.

Collaborating with product, design and marketing teams, you’ll drive measurable conversions while maintaining consistent tone across Discover Saudi and Mawasim.

Qualifications

• Bachelor's degree in Journalism, Media, Communications, Arabic Literature or a related field.
• At least 5 years of copywriting experience in a creative or digital agency or fast-paced environment.
• Proven experience writing for digital marketing: social media, CRM, paid and owned channels.
• Hands‑on experience with AI content tools and a clear testing/quality-check process.
• Familiarity with UX writing principles and content design for digital products.
• Proven track record as final approver or senior sign‑off on content.
• Excellent Arabic writing, editing and proofreading with cultural nuance.
• Fluent in English, with ability to present briefs and give feedback across departments.
• Understanding of Saudi culture and regional dialects.
• Working knowledge of CMS, SEM, CRM and social media platforms.
• Creative and strategic thinker with successful campaigns in portfolio.
• Strong organizational and time management skills; able to handle multiple projects.
• Flexibility to accommodate urgent requests during peak periods.

Responsibilities

• Write original, compelling Arabic copy across websites, apps, newsletters, brochures, social media and paid campaigns.
• Develop travel packages, itineraries, and promotional materials that inspire and convert.
• Write CRM content (email, push, SMS, in-app) tailored to audience segments and lifecycle stages.
• Create UX/UI content, including microcopy, onboarding flows, error states, CTAs and product screens, in collaboration with product and design teams.
• Use AI tools to speed ideation, drafting and versioning; test and refine AI-generated content for brand and cultural standards.
• Plan and run copy A/B tests across digital channels and use performance data to optimize messaging.
• Act as final approval point for Arabic content, reviewing work from writers, agencies and freelancers.
• Maintain brand voice and tone across Discover Saudi and Mawasim platforms.
• Write clear copy for infographics, flyers and other collateral.
• Coordinate with marketing, product, CRM, business and creative teams; translate briefs into effective messaging in Arabic and English.

Skills

Arabic copywriting

English proficiency

Editing

Proofreading

Content strategy

Education

Bachelor's degree in Journalism, Media, Communications, Arabic Literature or related field

Tools

CMS

SEM

CRM

Social media platforms

Job description

Almosafer is seeking an experienced Arabic copywriter to craft compelling copy for our brands across web, app, email, CRM and campaigns. You will shape travel packages, promotional materials, and in‑app UX content, ensuring brand alignment and cultural resonance.

Collaborating with product, design and marketing teams, you’ll drive measurable conversions while maintaining consistent tone across Discover Saudi and Mawasim.