Creative Copywriter

Confidential; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Confidential is seeking a Creative Copywriter to craft engaging, culturally relevant content across Arabic and English channels. You will translate briefs into creative concepts, write persuasive copy, and ensure consistent brand communication across multiple platforms.

The ideal candidate will have strong storytelling, a creative mindset, and the ability to adapt messaging for diverse audiences while maintaining brand identity and delivering clear communication.

Qualifications

• Bachelor's degree or higher in communications, advertising, marketing, journalism, English, Arabic, or a related field.
• Minimum 3 years of experience in copywriting, advertising, content creation, or brand communication.
• Strong portfolio showing campaign concepts, digital copy, scripts, and bilingual content.

Responsibilities

• Develop creative concepts, headlines, taglines, captions, scripts, and calls to action.
• Write engaging content for websites, apps, social media, paid ads, landing pages, and emails.
• Ensure brand voice and messaging consistency across Arabic and English content.

Skills

Copywriting

Storytelling

Bilingual Arabic/English

Brand voice

Creative concepts

Editing & proofreading

Education

Bachelor's degree in communications/advertising/marketing/journalism/English/Arabic

Job description

We are looking for a creative and talented Creative Copywriter to develop compelling, engaging, and culturally relevant content across multiple channels and platforms. This role is responsible for translating marketing briefs into creative concepts, writing persuasive copy, developing campaign messages, and ensuring consistent brand communication across Arabic and English content.

The ideal candidate has strong storytelling and copywriting skills, a creative mindset, and the ability to adapt messaging to different audiences and platforms while maintaining brand identity and delivering clear, impactful communication.

Key Responsibilities

• Develop creative concepts, campaign headlines, taglines, captions, scripts, and calls to action.
• Write engaging and persuasive content for websites, mobile applications, social media, paid ads, landing pages, customer communications, and other marketing materials.
• Ensure consistency in brand voice, messaging, terminology, and communication guidelines across all channels.
• Research target audiences, market trends, cultural insights, and product information to create relevant and impactful content.
• Create and adapt content in both Arabic and English while maintaining the original message, tone, and creative direction.
• Collaborate with graphic designers and creative teams to align copy with visual concepts and campaign objectives.
• Develop multiple copy variations for creative testing and campaign optimization.
• Proofread and review content to ensure accuracy, clarity, grammar, and consistency before publication.
• Incorporate feedback from internal stakeholders and revise content while maintaining the original creative objective.
• Analyze content performance and recommend improvements to headlines, messaging, offers, and calls to action.
• Maintain an organized library of approved copy, scripts, campaign messages, and reusable content assets.
• Support social media and marketing teams with platform-specific content and creative messaging.
• Strong creative writing, storytelling, and copywriting skills.
• Excellent written Arabic and English, with the ability to adapt content naturally between both languages.
• Strong understanding of brand voice, tone of voice, and marketing communication.
• Ability to develop creative campaign concepts, engaging hooks, and persuasive calls to action.
• Experience writing for multiple digital platforms and marketing channels.
• Strong proofreading, editing, and attention to detail.
• Understanding of audience behavior, cultural nuances, and digital marketing trends.
• Ability to collaborate effectively with designers, marketers, and cross-functional teams.
• Strong research, time management, and organizational skills.
• Openness to feedback and the ability to improve creative output based on performance insights.

Requirements

• Bachelor's degree in communications, Advertising, Marketing, Journalism, English, Arabic, or a related field.
• Minimum 3 years of experience in copywriting, advertising, content creation, or brand communication.
• A strong portfolio showcasing campaign concepts, digital copy, scripts, and bilingual content is required.
• Experience adapting content across different platforms, formats, and audiences.
• Experience in travel, e-commerce, hospitality, mobile applications, or consumer brands is a plus.