Senior Arabic Copywriter & UX Content Lead

Almosafer; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Almosafer is seeking a Specialist Arabic copywriter to own the words behind our brands. You’ll craft content for websites, apps, CRM journeys, and travel packages, ensuring on-brand, culturally sharp, and conversion-focused output.

You will guide copy across Discover Saudi and Mawasim, collaborating with product, design, and marketing teams. Fluency in Arabic and English, deep Saudi culture knowledge, and a strong portfolio of digital campaigns are essential.

Qualifications

• Bachelor's degree or higher in journalism, media, communications or related field.
• 5+ years of copywriting experience, ideally in creative/digital agency or fast-paced environments.
• Proven experience writing for digital marketing: social media, CRM, paid and owned channels.
• Hands-on experience with AI content tools and a clear QA process.
• Familiarity with UX writing principles and content design for digital products.
• Proven track record as final approver or senior sign-off on content.
• Excellent Arabic writing/editing with attention to cultural nuance.
• Fluent in English, able to present briefs and give feedback across teams.
• Deep understanding of Saudi culture and dialects.

Responsibilities

• Write original, compelling Arabic copy across websites, apps, newsletters, brochures, social media and paid campaigns.
• Develop travel packages, itineraries, and promotional materials that inspire and convert.
• Write CRM content (email, push, SMS, in-app) tailored to audience segments and lifecycle stages.
• Create UX/UI content, including microcopy and onboarding flows, with product/design teams.
• Use AI tools to speed up ideation, drafting and versioning; test and refine AI output for quality.
• Plan and run copy A/B tests across digital channels and use data to improve messaging.
• Act as final approval point for Arabic content from writers, agencies, and freelancers.
• Maintain brand voice across Discover Saudi and Mawasim platforms.
• Write clear copy for infographics, flyers and brand collateral.
• Collaborate across departments to translate briefs into effective messaging in Arabic and English.

Skills

Arabic copywriting

English copywriting

Brand voice & tone

Content strategy

UX writing

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Journalism, Media, Communications or related field

Tools

CMS

CRM platforms

SEM tools

AI tools

Job description

Almosafer is seeking a Specialist Arabic copywriter to own the words behind our brands. You’ll craft content for websites, apps, CRM journeys, and travel packages, ensuring on-brand, culturally sharp, and conversion-focused output.

You will guide copy across Discover Saudi and Mawasim, collaborating with product, design, and marketing teams. Fluency in Arabic and English, deep Saudi culture knowledge, and a strong portfolio of digital campaigns are essential.