Marketing Manager - F&B

THA Venues, Parks & Resorts; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

THA Venues, Parks & Resorts is seeking a Marketing Manager to lead strategic and hands-on marketing across the Kingdom of Saudi Arabia. You will build brand awareness, drive footfall, and grow sales through integrated campaigns and influencer partnerships.

The role combines strategic planning with hands-on execution, requiring deep knowledge of the Saudi market, social media trends, and measurable results. Immediate start available in a full-time capacity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 4–5 years proven experience in marketing, brand management, digital marketing or a related role.
• Fluent Arabic and a good command of English.
• Saudi nationality (open to Saudi nationals) and ability to lead across the Kingdom.

Responsibilities

• Develop and implement an annual marketing strategy aligned with business objectives.
• Build and deliver monthly and quarterly marketing plans.
• Strengthen brand positioning, identity and awareness in the Saudi market.
• Identify opportunities to attract new customers and build loyalty.
• Monitor competitors, consumer trends and market opportunities.
• Keep the brand consistent across all channels and customer touchpoints.
• Manage brand presence across social platforms and ads campaigns.
• Plan and manage paid digital advertising campaigns and track performance.
• Coordinate influencer collaborations and local activations.
• Prepare monthly performance reports with insights and recommendations.

Skills

Brand marketing

Social media management

Campaign planning

Analytics

Influencer marketing

Content creation

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads

TikTok Ads

Snapchat Ads

Google Ads

Analytics tools

Job description

We are recruiting for a growing caf brand in Saudi Arabia for a creative strategic and results-driven Marketing Manager to lead its marketing across the Kingdom. This role is both strategic and hands‑on. You'll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.

Marketing Strategy & Brand Development

• Develop and implement an annual marketing strategy aligned with business objectives.
• Build and deliver monthly and quarterly marketing plans.
• Strengthen brand positioning, identity and awareness in the Saudi market.
• Identify opportunities to attract new customers and build loyalty.
• Monitor competitors, consumer trends and market opportunities.
• Keep the brand consistent across all channels and customer touchpoints.

Social Media & Digital Marketing

• Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms.
• Develop content strategies and monthly content calendars.
• Coordinate photography, videography and creative production.
• Plan and manage paid digital advertising campaigns.
• Track performance, engagement, audience growth and campaign effectiveness.
• Spot emerging trends and creative opportunities relevant to Saudi audiences.

Campaigns & Activations

• Plan and deliver seasonal campaigns, product launches, promotions and events.
• Build initiatives around key Saudi occasions, holidays and seasons.
• Coordinate influencer collaborations, brand partnerships and local activations.
• Create campaigns that drive store visits, new customers and repeat purchases.
• Work with operations to deliver in‑store promotions successfully.

Influencer Marketing & PR

• Identify and collaborate with Saudi influencers, content creators and media partners.
• Build relationships with local communities and potential brand partners.
• Manage influencer campaigns end to end from planning and negotiation to evaluation.
• Support PR initiatives that raise the brand’s visibility and reputation.

Budget & Performance

• Develop and manage marketing budgets efficiently.
• Track campaign performance and return on investment.
• Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact.
• Prepare monthly reports with insights and recommendations.
• Keep optimizing activity based on results.

Cross-Functional Coordination

• Align marketing with business priorities alongside operations and management.
• Coordinate designers, photographers, agencies and external suppliers.
• Support new branch openings, product launches and expansion plans.
• Deliver marketing activity on time, on budget and to a high standard.

Preferred

• Experience in cafs, restaurants, hospitality or F&B.
• Experience with lifestyle or consumer-facing brands.
• Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools.
• Experience coordinating creative agencies and content production teams.

Essential

• Saudi nationality (this role is open to Saudi nationals only)
• 4 5 years proven experience in marketing, brand management, digital marketing or a related role
• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• Strong track record of developing and delivering marketing strategies
• Proven experience managing social media platforms and paid digital campaigns
• Excellent understanding of Saudi consumer behaviour, culture and market trends
• Experience in influencer marketing, content creation and campaign management
• Strong analytical skills, with the ability to measure and improve performance
• Excellent communication, organisational and project management skills
• Fluent Arabic and a good command of English
• Able to work independently, take initiative and manage several projects at once

Full-time role with a growing brand in the Saudi F & B sector. The chance to shape and lead marketing across the Kingdom. Involvement in new branch openings and expansion. Immediate start available.