Senior Manager - Residential Marketing

Red Sea Global; Riyadh; On-site; SAR 600,000 - 1,000,000; Full time

Job summary

Red Sea Global is seeking a Senior Residential Marketing Manager to execute a luxury marketing program across ultra-luxury developments. You will own CRM-led lead generation, engage UHNW audiences, and drive campaigns spanning digital, events, PR, and content to support sales conversions.

You will collaborate with Sales, Digital, and Events teams, manage agencies and budgets, and lead a high-impact residential marketing program with a strong commercial focus in the GCC region.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 8+ years in senior marketing roles, luxury real estate or premium brands.
• Strong CRM-led lead generation experience.
• Proven UHNW/HNW audience engagement.
• PR experience and media landscape knowledge.
• Track record in integrated B2C campaigns; B2B is a plus.
• Commercial mindset with agency leadership experience.
• GCC region experience preferred.

Responsibilities

• Lead execution of residential marketing strategies aligned to commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies.
• Deliver integrated campaigns across digital, web, paid social, content, PR, and print.
• Collaborate with Sales to ensure qualified CRM-driven leads.
• Own CRM-led lead and offline generation, nurturing journeys, prequalification.
• Develop sales enablement materials: brochures, presentations, assets.
• Ensure marketing activities support pipeline and sales outcomes.
• Lead planning for UHNW events, private viewings, roundtables, experiential activations.
• Collaborate with Events team to deliver residential marketing events.
• Support PR with Communications and agencies to elevate developments globally.
• Lead content strategies and work with Digital for performance marketing.
• Drive content for website and platforms, align with brand and conversion goals.
• Manage external agencies and budgets; oversee branded materials with partners.
• Define KPIs and analyze insights; present to senior leadership; support Marketing Director.

Skills

CRM-led leads

UHNW audiences

PR experience

B2C campaigns

Agency management

Commercial mindset

Leadership

GCC market

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose:

• The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global’s residential marketing strategy across a portfolio of ultra-luxury developments.
• This role owns the delivery of integrated marketing programmes designed to build brand equity, generatehigh-quality, prequalified leads, and directlysupport sales conversion. A key focus is engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content.
• Working closely with Sales, Digital, Events and other development Marketing teams - alongside multiple external agencies - this role ensures marketing activities are aligned to commercial objectives and contribute measurably to revenue performance.
• This is a hands-on marketing role combining strategic ownership, collaboration and strong execution across the full funnel.

Key Responsibilities:

• Lead execution of residential marketing strategies aligned to wider commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies for particular development.
• Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs.
• Work in close partnership with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth.
• Own CRM-led lead and offline generation initiatives, ensuring strong data capture, nurturing journeys, and prequalification processes.
• Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
• Ensure marketing activities directly support pipeline performance and sales outcomes

UHNW Engagement, Events, Influencer Management & PR

• Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW/HNW audiences.
• Collaborate closely with the internal Events team to operationalize and deliver residential marketing events.
• Support PR strategy and execution in partnership with Communications team and external agencies to elevate residential developments globally.

Content, Brand & Digital

• Lead asset-specific content strategies that inform, inspire, and create intrigue across channels.
• Work closely with the Digital team on execution of digital strategies, performance marketing, and optimization.
• Drive content development for the Red Sea Residences website and digital platforms, ensuring alignment with brand positioning and conversion goals.

Agency, Budget & Partner Management

• Manage external agencies, including briefing, creative direction, and delivery oversight.
• Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences.
• Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance.

Performance & Leadership

• Define KPIs across campaigns, channels, and events with strong commercial accountability.
• Analyze insights, market trends, and campaign performance to inform future activity.
• Present plans, results, and recommendations to senior leadership.
• Support the Marketing Director in shaping the residential marketing program and managing direct reports.

Job Requirements:

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• 8+ years’ experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands.
• Strong experience in CRM-led lead generation and sales-driven marketing.
• Demonstrated experience engaging UHNW and HNW audiences.
• PR experience and strong understanding of media landscapes.
• Proven track record delivering integrated B2C campaigns; B2B experience advantageous.
• Highly commercial mindset with strong agency management and leadership skills.
• Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market.
• Creative, analytical, and results-oriented.

Job Context:

• The role may require national and international travel – to assist with events and on-site activities.