Senior Manager - Residential Marketing

The Red Sea Development Company; Riyadh; On-site; SAR 450,000 - 600,000; Full time

Job summary

The Red Sea Development Company seeks a Senior Residential Marketing Manager to drive the marketing strategy for ultra-luxury residential developments. You will own integrated campaigns across digital, events, PR and content, coordinating with sales, agencies, and internal teams to deliver high-quality leads and revenue impact.

With 8+ years in luxury real estate marketing, you will manage budgets, lead generation, and flagship events targeting UHNW/HNW audiences, ensuring alignment with brand

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• 8+ years experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands.
• Strong experience in CRM-led lead generation and sales-driven marketing.
• Demonstrated experience engaging UHNW and HNW audiences.
• PR experience and strong understanding of media landscapes.
• Proven track record delivering integrated B2C campaigns; B2B experience advantageous.

Responsibilities

• Lead execution of residential marketing strategies aligned to commercial and brand objectives.
• Develop asset-level marketing plans, positioning and audience strategies for developments.
• Deliver integrated campaigns across digital, web, paid social, content, PR, influencer management, print, brochures and eDMs.
• Collaborate with Sales to deliver CRM-driven leads supporting conversion and revenue growth.
• Lead planning for high-end events, private viewings, roundtables and experiential activations targeting UHNW/HNW audiences.
• Oversee content strategies, digital assets and website alignment with brand and conversion goals.
• Manage external agencies, budgets and procurement with ROI governance.
• Define KPIs, analyze performance, and present results to senior leadership.

Skills

CRM-led lead generation

Digital campaigns

Brand strategy

UHNW/HNW audience targeting

Events management

Agency management

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related discipline

Tools

CRM software

Analytics tools

Job description

Job Purpose

The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global s residential marketing strategy across a portfolio of ultra-luxury developments This role owns the delivery of integrated marketing programmes designed to build brand equity generate high-quality prequalified leads and directly support sales conversion A key focus is engaging UHNW and HNW audiences through targeted digital campaigns premium events PR and bespoke content Working closely with Sales Digital Events and other development Marketing teams - alongside multiple external agencies - this role ensures marketing activities are aligned to commercial objectives and contribute measurably to revenue performance This is a hands-on marketing role combining strategic ownership collaboration and strong execution across the full funnel.

Key Responsibilities

Marketing Strategy ExecutionLead execution of residential marketing strategies aligned to wider commercial and brand objectives Develop asset-level marketing plans positioning and audience strategies for particular development Deliver integrated campaigns across digital web paid social content film PR influencer management print brochures and eDMs Sales Alignment Lead Generation amp ConversionWork in close partnership with the Sales team to ensure marketing delivers qualified CRM-driven leads that support conversion and revenue growth Own CRM-led lead and offline generation initiatives ensuring strong data capture nurturing journeys and prequalification processes Develop sales enablement materials including brochures presentations digital assets and branded tools Ensure marketing activities directly support pipeline performance and sales outcomesUHNW Engagement Events Influencer Management amp PRLead planning and strategy for high-end events private viewings roundtables and experiential activations targeting UHNW HNW audiences Collaborate closely with the internal Events team to operationalize and deliver residential marketing events Support PR strategy and execution in partnership with Communications team and external agencies to elevate residential developments globally Content Brand amp DigitalLead asset-specific content strategies that inform inspire and create intrigue across channels Work closely with the Digital team on execution of digital strategies performance marketing and optimization Drive content development for the Red Sea Residences website and digital platforms ensuring alignment with brand positioning and conversion goals Agency Budget amp Partner ManagementManage external agencies including briefing creative direction and delivery oversight Oversee jointly branded materials with operator partners particularly within branded and unbranded residences Manage marketing budgets and procurement ensuring spend is optimized for ROI and aligned with governance Performance amp LeadershipDefine KPIs across campaigns channels and events with strong commercial accountability Analyze insights market trends and campaign performance to inform future activity Present plans results and recommendations to senior leadership Support the Marketing Director in shaping the residential marketing program and managing direct reports

Bachelor s degree in Marketing, Communications, Business Administration or related discipline. 8+ years experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands. Strong experience in CRM-led lead generation and sales-driven marketing. Demonstrated experience engaging UHNW and HNW audiences. PR experience and strong understanding of media landscapes. Proven track record delivering integrated B2C campaigns; B2B experience advantageous. Highly commercial mindset with strong agency management and leadership skills. Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market. Creative, analytical, and results-oriented.

Job Context:

The role may require national and international travel to assist with events and on-site activities.