Growth & Brand Marketing Lead

Zohorecruit; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

Ibtdara, based in Saudi Arabia, is seeking a driven Digital Marketing Executive to own the brand, lead digital strategy, and drive lead generation. You will orchestrate social media, content, and partnerships, and build a future marketing team while measuring impact across events and campaigns.

The role blends strategic planning with hands-on execution, requiring strong English communication, analytical mindset, and a network in media/events. Arabic is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–6 years of experience in digital marketing, brand management, or growth roles.
• Proven track record managing social media, digital campaigns, and content creation.
• Experience securing speaking slots, podcast appearances, and partnering with events.
• Strong leadership potential — ability to build, manage, and scale a marketing team.
• Excellent written and verbal communication in English (Arabic is a major plus).
• Analytical mindset with comfort using tools like Google Analytics, ad platforms, social analytics.
• Solid network or ability to build relationships in industry, media, and events.
• Self-starter, creative thinker, able to work in a fast-paced, evolving environment.

Responsibilities

• Digital Strategy & Brand Management: Define and execute a cohesive digital marketing strategy aligned with Ibtdara’s business goals (lead generation, brand awareness, client engagement).
• Social Media & Content: Manage Ibtdara’s social media presence (LinkedIn, Instagram, Twitter/X, YouTube, etc.). Plan and create content — posts, articles, infographics, video scripts, thought leadership pieces, etc.
• Engage communities, respond to comments, messages, and foster relationships.
• Monitor analytics, track KPIs (reach, engagement, conversions), and iterate.
• Research and shortlist relevant industry events, conferences, expos, and summits.
• Reach out to organizers to secure exhibition space or speaking slots for Ibtdara leadership.
• Identify podcast hosts and media platforms; pitch collaboration ideas, guest appearances, or series participation.
• Coordinate logistics, content, and speaker support for events/podcasts.
• Recruit, onboard, and mentor marketing team members (content writers, designers, campaign specialists).
• Define roles, responsibilities, KPIs, workflows, and processes.
• Provide strategic direction, feedback, and oversight to ensure high-quality output.
• 5. Campaigns & Growth Initiatives: Plan, execute, and optimize digital ad campaigns (Google Ads, LinkedIn Ads, social ads).
• Collaborate with operations, sales, and compliance teams to align marketing efforts with business operations.
• Monitor market trends, competitor activity, regulatory shifts, and audience behaviors.

Skills

Digital marketing

Brand management

Social media management

Content creation

Growth hacking

Leadership

Analytics

English proficiency

Arabic language

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

Social media platforms

Job description

Ibtdara, based in Saudi Arabia, is seeking a driven Digital Marketing Executive to own the brand, lead digital strategy, and drive lead generation. You will orchestrate social media, content, and partnerships, and build a future marketing team while measuring impact across events and campaigns.

The role blends strategic planning with hands-on execution, requiring strong English communication, analytical mindset, and a network in media/events. Arabic is a plus.