Senior B2B Coffee Sales Manager – Riyadh

Burjline Builders; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Burjline Builders is seeking a seasoned Sales Manager with a strong background in coffee roastery, coffee, F&B, or FMCG sales to drive B2B growth in Saudi Arabia. The ideal candidate will leverage a robust local network to acquire new clients and manage key accounts, delivering strategic sales initiatives in a dynamic market.

You will lead negotiations, proposals, and pricing while monitoring market trends and maintaining a robust sales pipeline. Fluency in English is required; Arabic is a plus.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of sales experience in Coffee Roastery, Coffee, F&B, or FMCG.
• Strong network and established connections in the Saudi market.
• Proven B2B sales and business development experience.
• Strong communication, negotiation, and relationship-building skills.
• Good understanding of the Saudi coffee/F&B market.
• English required; Arabic is an advantage.
• Valid Saudi driving license preferred.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify and acquire new B2B clients and business opportunities.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.
• Promote coffee beans, roasted coffee, and related products.
• Manage key accounts and develop long-term client relationships.
• Handle sales negotiations, proposals, pricing, and closing.
• Monitor market trends and competitor activities.
• Maintain sales pipeline and provide regular sales reports.

Skills

B2B Sales

Coffee & Roastery

FMCG

Business Development

Key Accounts

Saudi Market Network

Negotiation

Sales Growth

Education

Bachelor’s degree in Business/Marketing or related field

Job description

Burjline Builders is seeking a seasoned Sales Manager with a strong background in coffee roastery, coffee, F&B, or FMCG sales to drive B2B growth in Saudi Arabia. The ideal candidate will leverage a robust local network to acquire new clients and manage key accounts, delivering strategic sales initiatives in a dynamic market.

You will lead negotiations, proposals, and pricing while monitoring market trends and maintaining a robust sales pipeline. Fluency in English is required; Arabic is a plus.