KOL Marketing

Meituan Inc.; Saudi Arabia; On-site; SAR 180,000 - 360,000; Full time

Job summary

Meituan Inc. in Saudi Arabia seeks a senior KOL/Influencer Marketing professional to build and manage influencer partnerships across platforms such as TikTok and Instagram, focusing on the Saudi market.

You will identify overseas creators, tailor campaigns to local culture, monitor performance, and collaborate with product and marketing teams to ensure alignment with brand positioning.

Qualifications

• Bachelor's degree or above in a relevant field.
• Experience in overseas KOL/Influencer marketing is essential.
• Strong understanding of TikTok, Instagram, YouTube ecosystems.
• Hands-on marketing in the local Saudi market preferred.
• Proven cross-functional collaboration and campaign execution.

Responsibilities

• Identify, source, and evaluate KOLs across overseas markets and lead partnership negotiations.
• Develop creative marketing campaigns and manage end-to-end KOL campaigns.
• Monitor campaign effectiveness with data-driven optimization.
• Collaborate with Product and cross-functional teams to align content with brand and business goals.

Skills

Overseas KOL/Influencer marketing

English fluency

Arabic proficiency

Localization & market insight

Communication

Coordination

Project management

Education

Bachelor's degree or above

Job description

Job Responsibilities

1. Identify, source, and evaluate KOLs across overseas markets, and lead partnership negotiations. Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as TikTok, Instagram, and other major social media channels.
2. Develop creative marketing campaigns and communication strategies based on the brand positioning and local market insights. Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
3. Monitor and evaluate the effectiveness of KOL marketing campaigns by analyzing key performance metrics, including engagement rate and conversion rate. Provide data-driven optimization recommendations, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
4. Collaborate closely with Product and cross-functional teams to ensure influencer content is aligned with the brand positioning and business objectives.

Qualifications

1. Bachelor's degree or above.
2. At least 4 years of experience in overseas KOL/Influencer Marketing, with a strong understanding of the ecosystems of TikTok, Instagram, YouTube, and other major social media platforms.
3. Strong localization and market insight, with a deep understanding of local culture, consumer behavior, social media trends, and the influencer ecosystem. Candidates with hands-on marketing experience in the local market are highly preferred.
4. Excellent communication, coordination, and project management skills, with the ability to drive cross-functional collaboration and execute campaigns effectively.
5. Fluent in English as a working language. Arabic language proficiency is required.