KOL Marketing

Meituan Inc.; Riyadh; On-site; SAR 223,000 - 446,000; Full time

Job summary

Meituan Inc. in Riyadh is seeking a senior KOL/Influencer Marketing lead to identify and negotiate with overseas influencers across TikTok, Instagram, YouTube, and more for the Saudi market.

You will craft campaigns, manage end-to-end execution, and track performance to optimize engagement and conversions. The role requires 4+ years in overseas KOL marketing, deep market insight, strong cross-functional collaboration, and fluent English with Arabic proficiency.

Qualifications

• Bachelor's degree or above.
• At least 4 years of experience in overseas KOL/Influencer Marketing.
• Strong localization and market insight for the local culture and trends.
• Excellent communication, coordination, and cross-functional collaboration.
• Fluent in English; Arabic language proficiency is required.

Responsibilities

• Identify, source, and evaluate KOLs across overseas markets and lead partnership negotiations.
• Develop creative marketing campaigns and manage end-to-end KOL campaigns for the Saudi market.
• Monitor and evaluate campaign effectiveness with data-driven optimization and KPI analysis.
• Collaborate with Product and cross-functional teams to align influencer content with brand objectives.

Skills

KOL marketing

Overseas markets

Influencer campaigns

English proficiency

Arabic required

Communication

Project management

Education

Bachelor's degree or above

Tools

TikTok

Instagram

YouTube

Job description

Job Responsibilities

1. Identify, source, and evaluate KOLs across overseas markets, and lead partnership negotiations. Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as TikTok, Instagram, and other major social media channels.
2. Develop creative marketing campaigns and communication strategies based on the brand positioning and local market insights. Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
3. Monitor and evaluate the effectiveness of KOL marketing campaigns by analyzing key performance metrics, including engagement rate and conversion rate. Provide data-driven optimization recommendations, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
4. Collaborate closely with Product and cross-functional teams to ensure influencer content is aligned with the brand positioning and business objectives.

Qualifications

1. Bachelor's degree or above.
2. At least 4 years of experience in overseas KOL/Influencer Marketing, with a strong understanding of the ecosystems of TikTok, Instagram, YouTube, and other major social media platforms.
3. Strong localization and market insight, with a deep understanding of local culture, consumer behavior, social media trends, and the influencer ecosystem. Candidates with hands-on marketing experience in the local market are highly preferred.
4. Excellent communication, coordination, and project management skills, with the ability to drive cross-functional collaboration and execute campaigns effectively.
5. Fluent in English as a working language. Arabic language proficiency is required.