Sales Supervisor

Basamh Group; Riyadh; On-site; SAR 150,000 - 220,000; Full time

Job summary

Basamh Group in Saudi Arabia seeks to appoint a driven Sales Supervisor to lead the regional sales team in the assigned area and drive target achievement. You will implement the company’s strategies to grow the customer base, improve collections, and optimize route activity and store performance.

The role requires 3–6 years of related experience, a Bachelor’s degree, and strong communication, negotiation, leadership, and analytical skills to coach Sales Representatives and deliver results in a

Qualifications

• 3–6 years of relevant sales supervisory or leadership experience.
• Bachelor’s degree in a relevant field.
• Strong communication, negotiation, leadership and problem-solving skills.
• Ability to develop and implement sales plans and monitor performance.

Responsibilities

• Lead the sales team in the assigned area to meet targets and expand the customer base.
• Assist the Regional Sales Manager in developing the regional business plan.
• Ensure monthly collection targets are met per policy.
• Provide reconciliations and submit reports on schedule.
• Monitor visits per Journey Plan and optimize outlets.
• Oversee stock levels and ensure proper replenishment.
• Set daily/weekly/monthly targets for Sales Representativ es.
• Gather competitor intelligence and monitor incentives.
• Recruit and develop key talent within the function.
• Provide clear direction and feedback to direct reports.

Skills

Leadership

Communication

Negotiation

Analytical thinking

Problem solving

Education

Bachelor's degree in relevant field

Job description

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

Job Overview:

To lead the sales team in the assigned area to achieve sales targets, customer satisfaction, and implement agreed-upon activities that will expand the customer base, in alignment with the Company’s strategies.

Key Responsibilities:

• Assist the Regional Sales Manager (RSM) in developing the overall business plan for the Traditional Trade Channel within the assigned region, ensuring alignment with business objectives.
• Achieve the monthly collection target for the assigned area, ensuring no outstanding amounts beyond agreed periods, in accordance with the company collection policy, to contribute to targeted cash flow.
• Provide reconciliation reports as required (every 6 months and annually), ensuring accuracy and timely submission of the most up-to-date figures.
• Monitor and ensure that all customers are visited according to the Journey Plan, identifying opportunities for growth in outlets and implementing initiatives to maximize sales.
• Oversee stock levels within the assigned area, ensuring availability and proper replenishment to customers.
• Prepare daily, weekly, and monthly sales targets for the Sales Representatives, covering Value, Volume, Marketing Group, and SKUs.
• Gather and monitor competitor information, including pricing, products, new launches, delivery schedules, and merchandising techniques.
• Monitor and track the monthly and quarterly sales incentives for both the sales team and customers, ensuring 100% closure against sales goals.
• Submit daily route activity reports to the RSM, ensuring proper follow-up on all activities and progress.
• Track and assess the daily performance of the Sales Representatives against sales and brand targets, ensuring alignment with goals and progress.
• Follow up with the sales team to ensure daily sales reports are submitted on time, and verify the accuracy of the data.
• Set and track the distribution, visibility, coverage, and productivity targets for the team to ensure success.
• Evaluate the performance of serviced stores and Sales Representatives, making necessary adjustments to optimize performance.
• Investigate accidents/incidents within the team, providing recommendations and taking corrective actions as necessary.
• Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback on direct reports’ performance.
• Actively participate in the identification and recruitment of key talent for the function.
• Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow.
• Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives.
• 3 – 6 years of relevant experience.
• Bachelor’s degree in a relevant field is required.
• Previous experience in a sales supervisory or team leadership role, managing Sales Representatives and field operations.
• Strong communication, negotiation, leadership, and problem-solving skills.
• Strong analytical skills with the ability to prepare and interpret daily, weekly, monthly, and quarterly sales reports.

At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands‑on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.