Sales Supervisor

PepsiCo; Medina; On-site; SAR 134,000 - 268,000; Full time

Job summary

PepsiCo in Medina, Saudi Arabia, is seeking an experienced Field Sales Executive to drive distribution and sales targets across designated routes. You will lead a team, ensure adherence to sales standards, and build strong relationships with stockists and key retailers while pursuing ambitious growth plans.

The role demands strong leadership, strategic planning, and a hands-on approach to day-to-day field activities.

Qualifications

• 3–6 years of field sales experience in FMCG.
• Fluent in English and Arabic.
• BA degree and computer literacy (Windows apps).
• No travel restrictions.

Responsibilities

• Organize, control and motivate sales representatives to achieve targets.
• Ensure alignment with SSFL sales standards and weekly meetings.
• Expand distribution and manage relationships with stockists and key customers.
• Monitor market changes and communicate insights to regional management.
• Oversee merchandising and execution of product initiatives.
• Report KPI performance and ensure compliance with company procedures.

Skills

English language skills

Arabic language skills

Computer literacy

Persuasive communication

Customer focus

Team development

Thinking skills

Integrity

Education

BA degree

Tools

Word

Excel

PowerPoint

Outlook

Job description

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guidance PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u. “We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.” Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/.

Responsibilities

• Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying SSFL sales standards.
• Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly meetings.
• Ensure HH Integrity by examine reports and taking actions.
• Regular market visits to monitor changes in the market situation and legislative requirements and communicate these fluctuations on the proper timing to the Regional/Sales manager for decision making.
• Ensure the company’s product promotional plans are understood and implemented in the right time & at the right place across all routes.
• Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle etc.).
• Organize, control and motivate team to achieve sales targets within the agreed profit margins.
• Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and long term needs of the department.
• Ensure all RSR’s compliance with OOR (Ownership on Route) by regular follow‑up and on job coaching.
• Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning, Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs' PepsiCo values awareness).
• Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will include coordinating with the stockiest on all call coverage & customer service standards.
• Ensure the company’s product development & promotional plans are understood and implemented at all levels to give the optimum level of impact.
• Expanding distribution within the area as per AOP business plan.
• Ensure proper execution for all new product initiatives.
• Ensure proper execution of all merchandising and operational priorities.
• Key Field Sales KPI's to include: reaching distribution targets (depth and breadth - capture additional points of sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative approach (location + appearance); Upgrading execution on secondary placements - double the number of secondary placements per point of sale; implementing price and promotions strategies.
• Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs - ensure the Execution of KPI's per Store; insure effective monitoring and processes are in place in all levels of the organization, providing recommendations for and insure timely implementation; create, implement and insure compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected parties; design and report the results/activities of the sales force to Regional/Sales manager.
• Report competitive activities to the Regional/Sales Manager as and when it happens.
• Compliance with SSFL Control Agenda & Control Responsibilities.

Key control accountabilities includes:

• Periodic review of sales document (DN, invoice) is conducted to ensure that they are signed off by the customer as a proof that they have accepted the ownership of the goods; control #:(SFOTCSDOPMK25) (006SFOTCSDOPMK ).
• Sales orders created in the system are checked by an independent person to ensure that the orders created are valid and accurate; control #: (SFOTCSDOPMK32).
• Review of KPI report around sales and stales performance of salespeople; control #: (SFOTCSDOPMK33).

Measures

• Sales Score Card.
• Sales Achievement (Volume, Value, Tons)
• Daily KPIs Reports (DRA, Drop Size, Number of Calls/Day, Number of Successful Calls per route, frequency of calls.
• HH Integrity
• Health Check Results (# of W/W, R/C and 1on 1, team meeting, target setting, etc.)
• Returnable cases (Index vs. sale)

Qualifications

• 3-6 years of sales field experience in FMCG
• Very Good English and Arabic language skills
• No travel restrictions
• Strong computer skills (Word, excel, PowerPoint, outlook crucial)
• Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
• Customer Focus (Service to sales concept)
• Thinking Skills (Trend, data, events analysis to draw sound conclusions)
• Developing and Supporting The Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler)
• Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
• Integrity (Mutual trust, consistent with company ethics and values)
• BA degree & Computer Literacy (Windows applications)