Sales Supervisor

Saudia Dairy & Foodstuff Company (SADAFCO); Dammam; On-site; SAR 60,000 - 96,000; Full time

Job summary

Saudia Dairy & Foodstuff Company (SADAFCO) in Dammam seeks a Sales Supervisor to manage a team of Salesmen and supervise Sales & Distribution across assigned routes. The role ensures sales targets, replenishment compliance, and strong customer relations with Modern Trade and Wholesale partners.

You will plan journeys, monitor shelf-life and stock rotation, and enforce credit and reporting procedures in line with company policies.

Qualifications

• Certificates not required; a vocational diploma in business/marketing/finance is preferred.
• Strong analytical skills to monitor sales performance and inventory.
• Ability to build and maintain customer relationships with new and existing clients.

Responsibilities

• Lead and supervise the salesmen to meet sales targets and KPI goals.
• Guide targets, motivate staff, and manage routes to optimize productivity.
• Maintain information on channels, monitor competitor activity and act accordingly.
• Execute agreements with Modern Trade and Wholesale customers; maintain relations.
• Plan daily journeys for salesmen to maximize coverage and efficiency.
• Monitor product shelf-life and ensure proper stock rotation and display.
• Initiate sales to new clients within assigned routes; align with S&D plans.
• Enforce company credit policy and manage collections for sales in the area.
• Ensure assets are maintained and drive repairs/replacements when needed.
• Oversee people management, training, and adherence to HR policies.
• Ensure timely data entry, administration, and reporting in MSFA.

Skills

Analytical skills

Relationship building

Communication (English/Arabic)

People management

Education

Diploma in business/marketing/finance

Job description

To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies

in order to deliver sales targets and other important KPIs.

Key.

Key Accountabilities

Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets withinagreed costs and operational parameters

2. Market and competitor insights

Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.

Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per theReplenishment system recommendations.

4. Key Accounts/ WS (if applicable)

Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.

5. Journey Planning

Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity.Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.

6. Product’s Shelf Life

Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.

7. New Customers

Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.

8. Credit Management

Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.

9. Workshop

Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.

10. People Management

Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.

11. Administration and Reporting

Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.

On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.

13. Appearance

Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.

14. Inventory & Carryover

Monitor and analyze inventory carryover in salesmen’s vehicles/vans regularly, and take appropriate action when necessary (e.g., initiating van unloading in cases of excessive or repeated carryover) to ensure accurate stock rotation and sales efficiency.

Job Requirements:

Specific c diploma/education: completed vocational degree in business, marketing or fi nance.

Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job

Well developed analytical skills

Friendly though firm

Languages: English, Arabic preferred

Other requirements: minimum age 22 yrs, Physically fi t, computer literate.

Good in maintaining exciting relationships and building relationships with new customers