Sales Supervisor

Saudia Dairy & Foodstuff Company (SADAFCO); Medina Province; On-site; SAR 60,000 - 90,000; Full time

Job summary

SADAFCO is seeking a Sales Supervisor to lead a team of salesmen and oversee Sales & Distribution activities across assigned routes. The role focuses on achieving sales targets, maintaining product availability, and enforcing company policies.

You will supervise route execution, optimize daily planning, monitor shelf life, and manage relationships with modern trade and wholesale customers, while guiding staff and ensuring timely reporting.

Qualifications

• Educational level: high school diploma or certificate.
• Vocational degree in business, marketing or finance highly preferred.
• Minimum 5 years van sales experience or 2 years in a similar role.
• Strong analytical skills and ability to manage teams.
• Fluent in English; Arabic is preferred.

Responsibilities

• Assist ASM/BM in setting targets and motivate staff to meet them.
• Manage and control sales routes to realise targets within costs.
• Gather market and competitor insights and share with ASM/BM.
• Train sales staff and ensure replenishment program compliance.
• Execute agreements with Modern Trade/Wholesale customers.
• Optimize daily journey planning for salesmen with ASM/BM.
• Monitor shelf life and prevent expired products; manage rotation.
• Initiate sales to new clients in assigned routes.
• Enforce credit policy and manage collections.
• Maintain company assets and oversee repairs/replacements.
• Lead people management and training for new recruits.
• Ensure accurate data entry and timely MSFA reporting.
• Oversee vehicle appearance and sales staff uniforms.

Skills

Analytical skills

People management

English & Arabic

Education

High school diploma / certificate

Vocational degree in business/marketing/finance

Job description

To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.

Key Accountabilities

Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters

2. Market and competitor insights

Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.

Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.

4. Key Accounts/ WS (if applicable)

Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.

5. Journey Planning

Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.

6. Product’s Shelf Life

Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.

7. New Customers

Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.

8. Credit Management

Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.

9. Workshop

Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.

10. People Management

Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.

11. Administration and Reporting

Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.

On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.

13. Appearance

Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.

Job Requirement

• Educational level: minimum high school diploma/ certificate
• Specific diploma/education: completed vocational degree in business, marketing or finance.
• Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
• Well developed analytical skills
• Friendly though firm
• Languages: English, Arabic preferred
• Other requirements: minimum age 22 yrs, Physically fit, computer literate.

Note: This job description for Sales Supervisors regardless of the channel they are working in.