Sales Manager

buildup; Riyadh; On-site; SAR 480,000 - 720,000; Full time

Job summary

Build Up is seeking a Senior Sales Manager for Exhibitions, Events & Brand Experience in Saudi Arabia. The role focuses on new business, client acquisition, and revenue growth across government and major corporate clients.

You will lead tenders, RFPs, and negotiations, building a strong commercial pipeline while coordinating with design, estimation, and production teams to deliver competitive proposals.

Qualifications

• 8+ years of relevant sales, business development, or commercial experience in exhibitions, events, conferences, or brand experiences.
• Experience working with government and semi-government entities in Saudi Arabia.
• Proven track record of generating new business, winning clients, building pipelines, and closing major projects.
• Strong knowledge of RFPs, tenders, commercial proposals and negotiations.
• Excellent communication, presentation, and relationship-management skills.
• Immediate joining or very short notice availability.

Responsibilities

• Generate new business and acquire major clients across Saudi Arabia.
• Develop and maintain relationships with government and semi-government entities, ministries, authorities, and major corporations.
• Lead exhibitions, events, and brand experiences projects from proposal to close.
• Coordinate with Creative, Design, Estimation, Production, and Operations teams on proposals.
• Negotiate commercial terms and close major contracts.
• Own sales targets and revenue growth; expand the client base.
• Maintain market intelligence across Saudi exhibitions and events sectors.

Skills

Senior sales leadership

New business development

Client relationship management

Tendering & contract negotiations

RFPs & tenders

Saudi Arabia market knowledge

Presentations & pitches

Strategic account development

Job description

We’re Hiring: Senior Sales Manager – Exhibitions, Events & Brand Experience

Employment Type: Full-Time

Availability: Immediate Joining / Short Notice Required

Build Up is looking for a highly experienced Senior Sales Manager with a strong commercial background in the exhibitions, events, conferences, experiential marketing, brand experience, and exhibition design & build industry.

The ideal candidate will have extensive experience developing business with government entities, semi-government organizations, major corporations, agencies, and institutional clients across Saudi Arabia.

This is a senior, hands-on commercial role focused on new business generation, client acquisition, revenue growth, strategic account development, tenders, and closing major projects.

We are looking for a proven sales hunter who can identify opportunities, open new accounts, build strong client relationships, and convert opportunities into awarded projects.

Key Responsibilities

• Generate new business and acquire major clients across Saudi Arabia .
• Develop and maintain strong relationships with government and semi-government entities, ministries, authorities, major corporations, agencies, and key decision-makers.
• Exhibitions and exhibition stands
• Events and conferences
• Brand experiences
• Experiential activations
• Integrated event production solutions
• Build and manage a strong commercial pipeline.
• Identify upcoming RFPs, RFQs, tenders, framework agreements, and strategic business opportunities.
• Lead client meetings, presentations, pitches, proposals, and commercial negotiations.
• Coordinate closely with Creative, Design, Estimation, Production, and Operations teams to develop competitive proposals.
• Negotiate commercial terms and successfully close major contracts.
• Take ownership of sales targets, revenue growth, and new client acquisition.
• Maintain strong market intelligence across Saudi Arabia exhibition and events sectors.

Required Qualifications

• Minimum 8+ years of relevant sales, business development, or commercial experience within the exhibitions, events, conferences, experiential, or brand experience industry.
• Strong and recent industry experience across exhibitions, events, conferences, experiential activations, and brand experiences.
• Proven experience working directly with government and semi-government entities in Saudi Arabia.
• Demonstrated track record of personally generating new business, winning new clients, building commercial pipelines, and closing major projects.
• Strong knowledge of RFPs, tenders, commercial proposals, presentations, negotiations, and contract awards.
• Strong understanding of exhibition stands, pavilions, event production, experiential activations, brand experiences, and turnkey design & build projects.
• Strong Saudi Arabia market knowledge and client network.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Ability to engage confidently with senior government representatives, executives, procurement teams, marketing teams, agencies, and key decision-makers.
• Must be available to join immediately or within a very short notice period.

Preferred Background

• Strong background with established exhibition, event, experiential, conference, or brand experience companies in Saudi Arabia.
• Proven success developing and winning business with government ministries, authorities, semi-government entities, major national organizations, and large corporations.
• Established network of clients and key decision-makers within Saudi Arabia.
• Demonstrated success in winning large-scale exhibitions, events, conferences, pavilions, experiential activations, and brand experience projects.
• Strong commercial mindset with a proven record of revenue growth, new business generation, and major account acquisition.

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