Sales Executive

Abla Roastery; Dhahran Compound; Hybrid; SAR 180,000 - 300,000; Full time

Job summary

Abla Roastery in Saudi Arabia seeks a motivated Sales Executive to grow our B2B business in the coffee and F&B sector. You will identify opportunities, build long-term client relationships, and drive the full sales cycle from prospecting to close in a fast-paced, customer-focused environment.

The ideal candidate has 2+ years in professional sales, experience in coffee or F&B, and a proven track record of meeting targets.

Qualifications

• 2+ years of professional sales experience.
• Experience in Coffee or Food & Beverage is mandatory.
• Proven track record of achieving and exceeding sales targets.
• B2B sales experience is preferred.
• Experience using CRM systems to manage customer relationships and sales activities.
• Strong communication, negotiation, and presentation skills.
• Excellent relationship-building and customer management abilities.
• Ability to work independently and collaboratively in a hybrid work environment.
• Strong knowledge of the Saudi coffee and F&B market is a plus.

Responsibilities

• Identify and develop new B2B business opportunities.
• Build and maintain strong long-term relationships with clients and key accounts.
• Manage the full sales cycle from prospecting and lead generation to closing deals.
• Achieve monthly and quarterly sales targets.
• Conduct client meetings, presentations, negotiations and product demonstrations.
• Maintain accurate customer and sales records using CRM systems.
• Prepare sales forecasts, pipeline updates and performance reports.
• Monitor market trends, competitor activities and customer needs to identify new opportunities.
• Collaborate with internal teams to ensure smooth customer onboarding and service.
• Represent Abla Roastery professionally and maintain a high standard of customer service.

Skills

Sales experience

CRM experience

Negotiation

Presentation

Communication

B2B sales

Relationship management

Independent & collaborative work

Saudi coffee/F&B knowledge

Tools

CRM systems

Job description

About the company

Abla Roastery is a Saudi-based coffee roasting company focused on delivering high-quality coffee products and building strong partnerships across the Saudi market. We are committed to quality, consistency and customer experience while continuously developing our products and expanding our presence within the coffee and Food & Beverage industry.

About the role

We are seeking a motivated and results-oriented Sales Executive to join our growing commercial team. The ideal candidate will be responsible for developing new business opportunities, building strong client relationships and achieving sales targets. This role is ideal for a sales professional with experience in the Coffee or Food & Beverage industry who understands the B2B market and thrives in a fast-paced customer-focused environment.

Key responsibilities

• Identify and develop new B2B business opportunities
• Build and maintain strong long-term relationships with clients and key accounts
• Manage the full sales cycle from prospecting and lead generation to closing deals
• Achieve monthly and quarterly sales targets
• Conduct client meetings, presentations, negotiations and product demonstrations
• Maintain accurate customer and sales records using CRM systems
• Prepare sales forecasts, pipeline updates and performance reports
• Monitor market trends, competitor activities and customer needs to identify new opportunities
• Collaborate with internal teams to ensure smooth customer onboarding and service
• Represent NOL Roastery professionally and maintain a high standard of customer service

Qualifications

• 2+ years of professional sales experience.
• Previous experience in the Coffee or Food & Beverage industry is mandatory.
• Proven track record of achieving and exceeding sales targets.
• B2B sales experience is preferred.
• Experience using CRM systems to manage customer relationships and sales activities.
• Strong communication, negotiation, and presentation skills.
• Excellent relationship-building and customer management abilities.
• Strong organizational, time-management, and problem-solving skills.
• Ability to work independently and collaboratively in a hybrid work environment.
• Strong knowledge of the Saudi coffee and F&B market is a plus.

Location: Riyadh or Khobar, Saudi Arabia (Hybrid)