Product Line Manager - Automation - alfanar Electric

Careerwebsite

Riyadh

On-site

SAR 180,000 - 240,000

Full time

14 days+
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Job summary

alfanar is seeking a product management professional to drive product development, pricing, launches, and lifecycle management across regional markets from its Riyadh base. The role emphasizes market analysis, customer collaboration, and cross-functional leadership to differentiate alfanar products.

The candidate should have a Bachelor Degree in Electrical Engineering or related field with 6–10 years of experience, and a proven track record in product strategy and execution within electrical

Qualifications

  • Bachelor Degree in Electrical Engineering or Any relevant field.
  • Work Experience 6 to 10 Years.
  • Academic Qualification and Work Experience required for product development leadership.]

Responsibilities

  • Understand and capture customer needs, defining new offer scope and specifications aligned with market needs and company strategy.
  • Participate in customer seminars, meetings, workshops, and events to promote offers.
  • Establish and grow relationships with strategic partners.
  • Price positioning across Go-To-Markets to capture offer value and competitiveness.
  • Lead product launches with PR, executives, and other product management members.
  • Monitor budgets and expenses to achieve cost efficiency.

Skills

Product Development
Product Forecasting
Product Pricing
Product Launches
Product Knowledge
Product Profitability Analysis
Product Positioning
Product Evaluation
Product Troubleshooting
Product Liability

Education

Bachelor Degree in Electrical Engineering or Any relevant field

Job description

Group overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:
  • Electrical, Electromechanical and Civil Engineering Construction
  • Manufacturing and Marketing Electrical Construction Products
  • Allied Engineering Services
Our Main Divisions:
  • alfanar electric
  • alfanar Construction
  • alfanar Building Systems
alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:
  • Riyadh and Jubail, Saudi Arabia
  • Dubai, UAE
  • London, UK
Industrial Complex, Riyadh

The center of alfanar's industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar's facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

Implement business strategies to manage products effectively, collaborate across teams to promote offerings, and enhance customer satisfaction. Achieve synergy across alfanar units for strategic market development. Analyze market trends, disruptions, and competition, providing strategic direction through continuous analysis. Foster innovation, explore new markets, and establish competitive advantages, differentiating alfanar products for elevated market positions.

Key Accountability Areas
Market Exploration and Relationships
  • Understand and capture customer needs, defining new offer scope and specifications aligned with market needs and company strategy.
  • Participate in customer seminars, meetings, workshops, and events to promote offers.
  • Scope and prioritize activities based on business and customer impact.
  • Establish and grow relationships with strategic partners.
Market Research and Analysis
  • Participate in market research, validation, and analysis to identify new market opportunities for new and existing product lines.
  • Regularly conduct competitive analysis of technical & commercial offers and identify needs for offer enhancement to maintain competitiveness and monitor market price trends.
  • Identify market trends, disruptions, and opportunities, driving initiatives to capitalize on them.
Product Lifecycle Management
  • Price positioning across all Go-To-Markets and geographies to capture offer value and ensure competitiveness.
  • Work closely with teams to deliver with quick time-to-market and optimal resources.
  • Lead product optimization and standardization with R&D and design teams for process performance improvement and increased productivity.
Product Launch and Operations
  • Drive product launches, working with the public relations team, executives, and other product management team members.
  • Participate in the proposal response process, offer forecast, and plan accuracy, ensuring the right inventory and competitive lead times.
  • Focus on excess & obsolete (E&O) trends and provide strategic actions to maintain the best inventory level.
  • Act as a product evangelist to build awareness and understanding.
Role Accountability
HR Proficiency
  • Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
  • Ability to recognize low performers and guide them to improve or release them.
  • Ability to treat subordinates equally without any discrimination.
  • Assessment criteria of subordinates is performance that leads to planned results.
  • Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility
  • Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
  • Able to anticipate problems and make the necessary proactive steps to prevent them
  • Ability to take necessary and proper timely decisions.
Delivery
  • Deliver the required results in timely manner with required quality and cost.
  • Making a Tangible Difference:
  • Must make a tangible difference to his area of operation. and exceed business expectations.
Business Planning and Performance
  • Able to transform the corporate goals into business plans.
  • Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
  • Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
  • Provide periodic work progress reports.
  • Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational Development
  • Develop the organizational structure according to the current requirements taking into consideration future and development plans.
  • Ensure availability of job descriptions for all job roles and deployment.
Business Process Improvements
  • Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
  • Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
  • Promote the automated systems and using them fully, to spread its culture.
Quality
  • Quality is considered as alfanar's prime competitive advantage as such, managers are expected to act accordingly.
Adaptation
  • Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, Safety and Environment
  • Ensure a safe, secure, and legal work environment as per the standard regulations.
Academic Qualification

Bachelor Degree in Electrical Engineering or Any relevant field

Work Experience

6 to 10 Years

Technical / Functional Competencies
  • Product Development and Design
  • Product Evaluation
  • Product Forecasting
  • Product Knowledge
  • Product Launches
  • Product Liability
  • Product Positioning
  • Product Pricing
  • Product Profitability Analysis
  • Product Troubleshooting
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