SECTION MANAGER, DIGITAL MARKETING

alfanar; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

alfanar is looking for a hands-on Senior Digital Marketing Manager to drive comprehensive digital campaigns across SEO, content, email, and social media. You will develop audience segments, create engaging content, and monitor performance to achieve marketing goals.

You will collaborate with cross-functional teams to optimize campaigns, report insights, and stay ahead of trends in a dynamic Middle East market.

Qualifications

• Experience developing audience segmentation and personas.
• Plan and manage digital marketing campaigns across channels.
• Track performance metrics and report insights.
• Drive SEO initiatives and content optimization.
• Manage social media plans and campaigns for multiple brands.

Responsibilities

• Audience segmentation and Persona development for campaigns.
• Create and manage digital marketing campaigns including lead generation and nurture.
• Collaborate with sales/ecommerce for promotions and reengagement.
• Monitor analytics, report performance, and optimize ROI.
• Execute SEO on content and optimize keyword opportunities.
• Develop and manage social media content calendars and ads.
• Oversee community management and dashboards for ROI.

Skills

Audience segmentation

Campaign management

Performance analytics

SEO

Social media management

Job description

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products

Our Main Divisions:

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar’s facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Overseeing a range of digital marketing activities, including but not limited to search engine optimization (SEO), social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation, persona development, and the creation of engaging digital content that resonates with the target audience. Responsible for performance monitoring, analytics, and reporting, helping the company maintain a competitive edge in the digital landscape and achieve its marketing and business goals. Collaborating with cross-functional teams and staying abreast of industry trends.

Functional Responsibilities

Audience Segmentation and Persona Development:

• Innovates and executes creative and measurable plans for building, growing, and maintaining lists and appropriate audience segmentation and personas.

Digital Marketing Campaign Management:

• Creates and implements digital marketing campaigns, including lead generation, remarketing, and nurture campaigns on different platforms in coordination with sales and marketing teams.
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns.

Performance Reporting and Analytics:

• Periodically reports on performance metrics and key analytics, including relevant metrics for key competitors.
• Tracks, reports, and analyzes website analytics and SEO initiatives and campaigns to draw key recommendations around website optimization.

Organic Search and SEO:

• Executes and improves all organic search tactics for Google and other search engines like Bing.
• Works with content and marketing teams to drive SEO in content creation and promotion.
• Performs ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Identifies trends and insights to achieve maximum ROI in organic campaigns and implement steps designed to improve SEO.

Social Media Management:

• Participates in developing and executing a proactive, social media content calendar consistent with the company's brand voice and marketing initiatives.
• Develops, manages, optimizes, and analyzes social media advertising campaigns across the company's three divisions.
• Supervises the Community Management on different channels.
• Manages social media accounts in a secure and professional way.
• Maintains dashboards to measure the growth, engagement, and ROI within the major social platforms.
• Audits and monitors trends in social media channels, tools, and metrics to increase the effectiveness of the company's social media efforts.

General Responsibilities

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.