Product Line Manager - Automation - alfanar Electric

alfanar; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

alfanar is seeking an experienced Product Manager to oversee the lifecycle of electrical products, collaborate with engineering, marketing and sales teams, and deliver market-ready offerings. The role emphasizes strategic market exploration, competitive analysis, and effective product positioning to strengthen alfanar's market position.

Applicants should have a Bachelor’s in Electrical Engineering with 6–10 years of relevant experience, and a proven track record in product launches, pricing, and

Qualifications

• Bachelor Degree in Electrical Engineering or any relevant field.
• 6 to 10 Years of work experience.
• Technical / Functional Competencies: Product Development and Design, Product Evaluation, Product Forecasting, Product Knowledge, Product Launches, Product Liability, Product Positioning, Product Pricing, Product Profitability Analysis, Product Troubleshooting.

Responsibilities

• Drive product launches, coordinating with marketing, PR and cross-functional teams to ensure alignment.
• Lead market research and competitive analysis to identify opportunities and maintain competitiveness.
• Define product pricing and positioning across Go-To-Market regions to capture value.
• Collaborate with R&D and design teams to optimize products and improve productivity.

Skills

Product development and design

Product evaluation

Product forecasting

Product knowledge

Product launches

Product liability

Product positioning

Product pricing

Product profitability analysis

Product troubleshooting

Education

Bachelor's degree in Electrical Engineering

Job description

Job Purpose

Implement business strategies to manage products effectively, collaborate across teams to promote offerings, and enhance customer satisfaction. Achieve synergy across alfanar units for strategic market development. Analyze market trends, disruptions, and competition, providing strategic direction through continuous analysis. Foster innovation, explore new markets, and establish competitive advantages, differentiating alfanar products for elevated market positions.

Key Accountability Areas

Market Exploration and Relationships

• Understand and capture customer needs, defining new offer scope and specifications aligned with market needs and company strategy.
• Participate in customer seminars, meetings, workshops, and events to promote offers.
• Scope and prioritize activities based on business and customer impact.
• Establish and grow relationships with strategic partners.

Market Research and Analysis

• Participate in market research, validation, and analysis to identify new market opportunities for new and existing product lines.
• Regularly conduct competitive analysis of technical & commercial offers and identify needs for offer enhancement to maintain competitiveness and monitor market price trends.
• Identify market trends, disruptions, and opportunities, driving initiatives to capitalize on them.

Product Lifecycle Management

• Price positioning across all Go-To-Markets and geographies to capture offer value and ensure competitiveness.
• Work closely with teams to deliver with quick time-to-market and optimal resources.
• Lead product optimization and standardization with R&D and design teams for process performance improvement and increased productivity.

Product Launch and Operations

• Drive product launches, working with the public relations team, executives, and other product management team members.
• Participate in the proposal response process, offer forecast, and plan accuracy, ensuring the right inventory and competitive lead times.
• Focus on excess & obsolete (E&O) trends and provide strategic actions to maintain the best inventory level.
• Act as a product evangelist to build awareness and understanding.

Role Accountability

HR Proficiency

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Bachelor Degree in Electrical Engineering or Any relevant field

Work Experience

6 to 10 Years

Technical / Functional Competencies

• Product Development and Design
• Product Evaluation
• Product Forecasting
• Product Knowledge
• Product Launches
• Product Liability
• Product Positioning
• Product Pricing
• Product Profitability Analysis
• Product Troubleshooting

Profile description

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit alfanar.com