National Digital Marketing Lead (B2B/B2C)

Pie Group; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Pie Group is seeking a highly strategic Digital Marketing Specialist to lead marketing activities for its growing laundry services brand across the Kingdom of Saudi Arabia. This role focuses on increasing brand awareness, enhancing market positioning, and driving customer acquisition across both B2B and B2C segments.

The ideal candidate will have extensive digital marketing experience, strong leadership abilities, and a deep understanding of the Saudi market. Responsibilities include overseeing marketing strategies, managing digital channels, and ensuring consistency across branches.

Qualifications

• Minimum 7-8 years of experience in marketing management.
• Strong understanding of both B2B and B2C marketing strategies.
• Proven experience in digital marketing, branding, and customer acquisition campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company growth objectives.
• Design and execute campaigns to increase branch traffic and online orders.
• Manage digital marketing channels including social media, paid advertising, SEO, and email marketing.
• Ensure marketing consistency across branches and customer touchpoints.
• Analyze campaign performance and optimize marketing ROI using data-driven strategies.
• Lead, mentor, and develop the marketing team.

Skills

Strategic Thinking

Digital Marketing Expertise

Customer-Centric Mindset

Leadership & Team Management

Data Analysis & Reporting

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree or professional marketing certifications

Job description

Pie Group is seeking a highly strategic Digital Marketing Specialist to lead marketing activities for its growing laundry services brand across the Kingdom of Saudi Arabia. This role focuses on increasing brand awareness, enhancing market positioning, and driving customer acquisition across both B2B and B2C segments.

The ideal candidate will have extensive digital marketing experience, strong leadership abilities, and a deep understanding of the Saudi market. Responsibilities include overseeing marketing strategies, managing digital channels, and ensuring consistency across branches.