Digital Marketing Specialist

Pie Group; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Pie Group is seeking a highly strategic Digital Marketing Specialist to lead marketing activities for its growing laundry services brand across the Kingdom of Saudi Arabia. This role focuses on increasing brand awareness, enhancing market positioning, and driving customer acquisition across both B2B and B2C segments.

The ideal candidate will have extensive digital marketing experience, strong leadership abilities, and a deep understanding of the Saudi market. Responsibilities include overseeing marketing strategies, managing digital channels, and ensuring consistency across branches.

Qualifications

• Minimum 7-8 years of experience in marketing management.
• Strong understanding of both B2B and B2C marketing strategies.
• Proven experience in digital marketing, branding, and customer acquisition campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company growth objectives.
• Design and execute campaigns to increase branch traffic and online orders.
• Manage digital marketing channels including social media, paid advertising, SEO, and email marketing.
• Ensure marketing consistency across branches and customer touchpoints.
• Analyze campaign performance and optimize marketing ROI using data-driven strategies.
• Lead, mentor, and develop the marketing team.

Skills

Strategic Thinking

Digital Marketing Expertise

Customer-Centric Mindset

Leadership & Team Management

Data Analysis & Reporting

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree or professional marketing certifications

Job description

Department: Marketing
Reporting To: Chief Executive Officer
Location: Kingdom of Saudi Arabia
Industry: Laundry & Garment Care Services B2B & B2C

Job Summary

We are seeking a highly strategic, creative and results-driven digital marketing specialist to lead and execute the marketing activities of a fast-growing laundry services brand with branches distributed across the Kingdom of Saudi Arabia. The Digital Marketing Specialist will be responsible for increasing nationwide brand awareness, strengthening the company’s market positioning and driving customer acquisition and sales growth across both B2B and B2C segments. The role requires expertise in multi-branch retail marketing, digital marketing, local market activations, customer engagement and partnership development. The ideal candidate should possess strong leadership capabilities, deep understanding of the Saudi market and proven experience in building scalable marketing strategies that generate measurable business growth.

Key Responsibilities

• Strategic Marketing & Brand Development
  Develop and implement comprehensive marketing strategies aligned with company growth objectives. Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia. Maintain and enhance the company’s brand identity, positioning and customer perception. Lead annual and quarterly marketing planning, budgeting and campaign execution. Conduct market research and competitor analysis to identify growth opportunities and market trends.
• B2C Marketing & Customer Acquisition
  Design and execute campaigns targeting individual consumers to increase branch traffic and online orders. Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations and email marketing. Develop customer loyalty programs, promotional campaigns and retention strategies. Improve customer engagement and satisfaction through targeted marketing initiatives. Coordinate seasonal campaigns, national events and branch-specific promotions.
• B2B Marketing & Business Growth
  Develop marketing strategies targeting corporate clients such as hotels, restaurants, medical facilities, salons, gyms and other commercial sectors. Support the sales team in generating leads and strengthening business partnerships. Create corporate marketing materials, presentations, proposals and service campaigns. Build strategic alliances and partnership opportunities to expand the company’s commercial client base.
• Branch Marketing Operations
  Ensure marketing consistency across all branches and customer touchpoints. Coordinate local marketing activities and branch launch campaigns. Monitor branch performance and support underperforming locations with targeted campaigns. Collaborate with operations teams to improve customer experience and service presentation.
• Digital Presence & Performance Marketing
  Oversee websites, mobile application, online ordering platforms and digital customer journey. Analyze campaign performance and optimize marketing ROI using data-driven strategies. Monitor KPIs including customer acquisition cost, conversion rates, engagement metrics, retention and revenue growth. Manage relationships with external agencies, designers, media partners and content creators.
• Team Leadership & Management
  Lead, mentor and develop the marketing team and external vendors. Establish marketing policies, workflows and reporting systems. Ensure timely execution of campaigns within approved budgets and timelines.

Key Performance Indicators

• Brand awareness growth across target regions
• Increase in branch sales and online orders
• Growth in B2B client acquisition and retention
• Customer acquisition and retention rates
• Digital campaign ROI and engagement metrics
• Social media growth and brand interaction
• Marketing contribution to overall revenue growth
• Branch campaign performance and foot traffic improvement

Core Competencies

• Strategic Thinking
• Brand Building
• Digital Marketing Expertise
• Commercial Awareness
• Customer-Centric Mindset
• Leadership & Team Management
• Data Analysis & Reporting
• Creativity & Innovation
• Negotiation & Partnership Development
• Project Management

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Master’s degree or professional marketing certifications are preferred.
• Minimum 7 8 years of experience in marketing management.
• Experience in retail, F&B, service chains, laundry services, hospitality, or multi-branch operations is highly preferred.
• Strong understanding of both B2B and B2C marketing strategies.
• Proven experience in digital marketing, branding, and customer acquisition campaigns.
• Strong knowledge of the Saudi market and consumer behavior.
• Excellent leadership, communication and analytical skills.
• Ability to manage multiple projects and nationwide campaigns simultaneously.
• Fluent in English; Arabic proficiency is highly preferred.