Marketing Specialist (Marketing Experience)

Opus; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Opus in Riyadh seeks a Field Marketing Specialist to promote the company’s services on the ground, attract customers, and build relationships with targeted entities.

You will carry out field marketing visits, introduce services, participate in events, follow up with potential leads, and prepare reports on visits and market observations.

The role requires travel, strong communication, organization, and the ability to meet marketing goals while representing the company identity.

Qualifications

• A relevant degree in marketing or sales, or a related field.
• Prior experience in field marketing or sales.
• Strong communication, persuasion, and relationship-building skills.
• Ability to travel and conduct field visits.
• Strong organization, follow-up, and goal achievement skills.
• Proficiency in using computers, social media tools, and preparing reports.

Responsibilities

• Carry out field marketing visits and activities in accordance with the approved plan.
• Introduce the company’s services and offers to customers and targeted entities.
• Attract new customers and follow up with potential leads.
• Build professional relationships with relevant companies and community organizations.
• Participate in events and promotional campaigns.
• Follow up on inquiries and refer interested customers to the booking or sales team.
• Prepare reports on visits, results, and market observations.
• Monitor achievement of marketing goals and propose ideas to improve customer reach.
• Comply with the company’s identity and policies when representing it in the field.

Skills

Communication skills

Relationship building

Travel availability

Organization

Sales mindset

Education

Degree in marketing or related field

Tools

Social media tools

Reporting tools

Computer literacy

Job description

Job Description: Field Marketing Specialist

Purpose of the Role: To promote the company’s services on the ground, attract customers, and build relationships with targeted entities, thereby contributing to increased bookings and achieving marketing objectives.

Duties and Responsibilities:

• Carry out field marketing visits and activities in accordance with the approved plan.

• Introduce the company’s services and offers to customers and targeted entities.

• Attract new customers and follow up with potential leads.

• Build professional relationships with relevant companies and community organizations.

• Participate in events and promotional campaigns.

• Follow up on inquiries and refer interested customers to the booking or sales team.

• Prepare reports on visits, results, and market observations.

• Monitor achievement of marketing goals and propose ideas to improve customer reach.

• Comply with the company’s identity and policies when representing it in the field.

Qualifications and Skills:

• A relevant degree in marketing or sales, or a related field.

• Prior experience in field marketing or sales.

• Strong communication, persuasion, and relationship-building skills.

• Ability to travel and conduct field visits.

• Strong organization, follow-up, and goal achievement skills.

• Proficiency in using computers, social media tools, and preparing reports.