Marketing Specialist

COFE App; Riyadh; Hybrid; SAR 150,000 - 200,000; Full time

Job summary

A tech-driven digital platform is looking for a Marketing Specialist to enhance brand growth and user acquisition in Saudi Arabia. The specialist will execute marketing initiatives across digital and offline channels, manage social media engagement, and analyze campaign performance. Applicants should have a bachelor's degree in marketing, 2+ years of experience in digital marketing, and be bilingual in Arabic and English. The role offers a competitive salary and benefits, along with an innovative work environment.

Benefits

Competitive salary and benefits

Opportunity to work with a fast-growing tech brand

A collaborative and innovative work environment

Employee Stock Options Plan

Qualifications

• 2+ years of experience in digital marketing or brand management.
• Strong knowledge of social media platforms and analytics tools.
• Bilingual in Arabic & English, both written and spoken.

Responsibilities

• Develop and execute marketing campaigns across digital and offline channels.
• Manage social media content and community engagement.
• Collaborate with design and product teams.

Skills

Digital marketing

Brand management

Social media management

Analytical skills

Communication

Creative thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Job Description

Job Title: Marketing Specialist

Department: Marketing Department

Location: Saudi Arabia

About COFE

COFE App is a technology-driven digital platform building scalable solutions for the food, beverage, and lifestyle ecosystem across the Middle East and beyond. Founded in 2017, COFE leverages mobile technology, data, and cloud-based tools to connect consumers with brands while enabling businesses to digitize operations, grow revenue, and engage customers more effectively.

Role Overview

The Marketing Specialist will support COFE’s brand growth and user acquisition in Saudi Arabia by executing integrated marketing initiatives across digital and offline channels. The role focuses on strengthening brand presence, driving engagement, and supporting localized campaigns and partnerships in alignment with COFE’s tech-driven, lifestyle positioning across the GCC.

Key Responsibilities

• Develop and execute marketing campaigns across digital and offline channels.
• Manage social media content and community engagement to boost brand visibility.
• Collaborate with design and product teams to ensure brand consistency.
• Analyze campaign performance and optimize for ROI.
• Identify partnership opportunities with local cafes and influencers.
• Stay updated on market trends and competitor activities.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in digital marketing or brand management.
• Strong knowledge of social media platforms and analytics tools.
• Excellent communication and creative thinking skills.
• Passion for coffee culture and tech-driven solutions.

Requirements

• Bilingual (very efficient in both Arabic & English- both written and spoken)
• Culturally aware of the Kuwaiti lifestyle and market
• Has experience in both offline and online marketing
• Has at least basic of graphic design skills in order to amend designs where needed

What We Offer

• Competitive salary and benefits.
• Opportunity to work with a fast-growing tech brand.
• A collaborative and innovative work environment.
• ESOP - Employee Stock Options Plan

Become a member of our COFE Family!

COME BREW WITH US!

Apply Now

www.cofeapp.com/careers or email [e-mail]