Marketing Manager - Roastery / Coffee

TradesApp; Riyadh; On-site; SAR 70,000 - 110,000; Full time

Job summary

TradesApp is seeking an experienced Marketing Manager for Coffee / Roastery in Riyadh to lead brand strategy and growth in the Saudi market.

You will build B2B and consumer marketing, manage campaigns, partnerships with cafés and retailers, and collaborate with Sales and Operations to hit targets. English is required; Arabic is a plus, and GCC experience is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of marketing experience in Coffee, Roastery, F&B, or FMCG.
• Strong knowledge of the Saudi market.
• Good network within the coffee, F&B, retail, or FMCG industry.
• Experience in brand building, B2B marketing, and digital marketing.
• Strong communication, creativity, and relationship-building skills.
• English required; Arabic is an advantage.
• Saudi/GCC experience preferred.

Responsibilities

• Develop and execute marketing strategies to support business growth.
• Build brand awareness across the Saudi coffee and F&B market.
• Develop B2B marketing initiatives and support client acquisition.
• Manage campaigns, social media, digital marketing, events, and promotions.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.
• Conduct market and competitor analysis and identify new opportunities.
• Work closely with Sales and Operations teams to achieve business targets.
• Manage marketing budgets, agencies, and external partners.
• Track campaign performance and prepare marketing reports.

Skills

Coffee & Roastery Marketing

Brand Management

B2B Marketing

Digital Marketing

Saudi Market Network

Business Growth

Market Development

Education

Bachelor’s degree in Marketing or Business

Job description

Marketing Manager – Coffee / Roastery

Location:Riyadh, Saudi Arabia
Employment Type:Full-Time

Job Overview

We are looking for an experiencedMarketing Managerwith a strong background inCoffee, Roastery, F&B, or FMCG. The ideal candidate should understand the Saudi market, have strong industry connections, and be capable of building the brand and growing B2B and consumer business.

Key Responsibilities

• Develop and execute marketing strategies to support business growth.

• Build brand awareness across the Saudi coffee and F&B market.

• Develop B2B marketing initiatives and support client acquisition.

• Manage campaigns, social media, digital marketing, events, and promotions.

• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.

• Conduct market and competitor analysis and identify new opportunities.

• Work closely with Sales and Operations teams to achieve business targets.

• Manage marketing budgets, agencies, and external partners.

• Track campaign performance and prepare marketing reports.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of marketing experience in Coffee, Roastery, F&B, or FMCG.

• Strong knowledge of theSaudi market.

• Good network within thecoffee, F&B, retail, or FMCG industry.

• Experience in brand building, B2B marketing, and digital marketing.

• Strong communication, creativity, and relationship-building skills.

• English required; Arabic is an advantage.

• Saudi/GCC experience preferred.

Key Skills

Coffee & Roastery Marketing | Brand Management | B2B Marketing | Digital Marketing | Saudi Market Network | Business Growth | Market Development