Marketing Manager & Launch Lead

GSK; Saudi Arabia; On-site; SAR 180,000 - 300,000; Full time

Job summary

GSK Saudi Arabia is seeking a Marketing Manager & Launch Lead in Saudi Arabia. You will drive launches and lifecycle management for assigned therapies, leading cross-functional teams and aligning with local policies to deliver value to patients and clinicians.

The role requires strong marketing experience, Saudi national status, a pharmacy degree, and SCFHS credentials, with 4+ years in pharma. The position involves significant external engagement and adherence to ethical standards.

Qualifications

• Saudi national.
• Bachelor's degree in pharmacy.
• Saudi Commission for Health Specialist (SCFHS) card is required.
• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record.
• Previous marketing experience.

Responsibilities

• Define and align product portfolio vision, strategy, and goals across stakeholders.
• Lead core commercial cycle and brand forecasting with relevant stakeholders.
• Translate portfolio and global brand strategy into launch and activity plans with milestones, owners, timelines and KPIs.
• Lead cross-functional launch and brand execution meetings coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance.
• Define, track and review KPIs (launch milestones, sales, market share, access status, execution rates).
• Oversee product lifecycle from pre-launch to post-launch with growth and alignment to GSK objectives.
• Identify new opportunities and drive market penetration for revenue growth.
• Establish strong connections with External Experts and ensure best customer experience.
• Co-create brand strategies, campaigns, and educational programs for GSK's value proposition.
• Lead access plans ensuring patient access in collaboration with stakeholders.
• Field engagement around 50% of time externally facing.
• Ensure all activities comply with GSK's ethics and regulatory requirements.

Skills

Verbal communication

Written communication

Stakeholder management

Budgeting

Education

Bachelor's degree in pharmacy

Job description

GSK Saudi Arabia is committed to supporting Vision 2030 and the Saudi Arabian National Agenda including Saudization in line with the hiring and the training and development of Saudi National capability.

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Job title: Marketing Manager & Launch Lead

Location : Jeddah or Riyadh, Saudi Arabia

Closing date for applications: 4 November 2026

Role Overview:

As a Marketing Manager & Launch Lead , you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers.

This is an individual contributor role with no direct reports.

Key Responsibilities:

• Strategic Leadership : Define and align product portfolio vision, strategy, and goals across stakeholders.
• Commercial acumen : lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder
• Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines and defined KPIs.
• Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance to ensure timely delivery.
• Define, track and regularly review KPIs (e.g. launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions.
• Product Lifecycle Management : Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.
• Market Expansion : Identify new opportunities, develop strategies, and drive market penetration for, contributing to revenue growth.
• Customer Engagement : Establish strong connections with External Expert (EEs) and ensure delivery of the best customer experience.
• Brand Strategy : Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.
• Access & Reimbursement : Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.
• Field Engagement : Approximately spending 50% of time externally facing.
• Compliance : Ensure all activities align with GSK's ethical standards, governance, and regulatory requirements.

Why You?

Basic Qualifications & Skills

• Saudi National.
• Bachelor's degree in pharmacy.
• Saudi Commission for Health Specialist card (SCFHS) is required.
• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.
• Previous marketing experience.

Preferred Qualifications & Skills

• Strong expertise in biologics, respiratory and/or specialty medicines.
• Excellent verbal and written communication skills.
• Ability to deliver and exceed objectives within tight timelines.
• Demonstrated stakeholder management and influencing skills.
• Ability to problem solve with limited information.
• Budgeting and cost-consciousness.

مدير التسويق وإطلاق العلامات التجارية الدوائية

نبذة عن الدور

بصفتك مدير التسويق وإطلاق العلامات التجارية الدوائية ، ستؤدي دورًا محوريًا في قيادة الإطلاق الناجح وإدارة دورة حياة المجال العلاجي والعلامات التجارية الموكلة إليك. وستتولى قيادة فريق تتبعــى مرور

المسؤوليات الرئيسية

• 1. القيادة الاستراتيجية : تحديد رؤية واستراتيجية وأهداف محفظة المنتجات ومواءمتها مع جميع أصحاب المصلحة .
• 2. الفطنة التجارية : قيادة الدورة التجارية الأساسية والتنبؤ بأداء العلامات التجارية بالتعاون مع أصحاب المصلحة المعنيين .
• 3. ترجمة استراتيجية المحفظة والعلامة التجارية العالمية : تحويل الاستراتيجية إلى خطط إطلاق وأنشطة واضحة تتضمن المراحل الرئيسية، والمالكين، والجداول الزمنية، ومؤشرات الأداء الرئيسية المحددة .
• 4. قيادة فرق الإطلاق متعددة التخصصات : إدارة اجتماعات الإطلاق وتنفيذ العلامة التجارية، والتنسيق بين الفرق التجارية والطبية ونفاذ السوق والشؤون التنظيمية وسلسلة ا