Launch & Marketing Lead — Biopharma (Saudi)

GlaxoSmithKline plc; Jeddah; On-site; SAR 300,000 - 600,000; Full time

Job summary

GSK Saudi Arabia seeks a Marketing Manager & Launch Lead to drive launches and lifecycle management of therapeutic areas and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver value to patients and healthcare providers.

This is an individual contributor role with no direct reports. The role requires Saudi nationality, a pharmacy degree, SCFHS registration, and 4+ years in the pharma industry with marketing

Qualifications

• Saudi nationality
• Bachelor’s degree in pharmacy
• Saudi Commission for Health Specialist card (SCFHS) is required
• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance
• Previous marketing experience

Responsibilities

• Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders.
• Commercial acumen: lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder
• Translate portfolio and global brand strategy into launch plans with milestones, owners, timelines and KPIs.
• Lead cross-functional launch meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance to ensure timely delivery.
• Define, track and review KPIs (launch milestones, sales, market share, access status, execution rates).
• Product Lifecycle Management: Oversee lifecycle from pre-launch to post-launch, driving growth.
• Market Expansion: Identify opportunities, develop strategies, drive market penetration and revenue growth.
• Customer Engagement: Build strong relationships with External Experts and ensure great customer experience.
• Brand Strategy: Co-create brand strategies, campaigns, and educational programs for GSK’s value proposition.
• Access & Reimbursement: Lead and implement access plans with stakeholders.
• Field Engagement: Approximately 50% external-facing work.
• Compliance: Ensure activities meet ethics, governance, and regulatory requirements.

Skills

Data to insights

Digital fluency

Marketing campaign planning

Marketing measurement

Marketing strategy implementation

Omnichannel marketing

Scientific literacy

Education

Bachelor’s degree in pharmacy

Job description

GSK Saudi Arabia seeks a Marketing Manager & Launch Lead to drive launches and lifecycle management of therapeutic areas and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver value to patients and healthcare providers.

This is an individual contributor role with no direct reports. The role requires Saudi nationality, a pharmacy degree, SCFHS registration, and 4+ years in the pharma industry with marketing