Social Media Executive, Riyadh, Arabic-speaking

TGP International; Riyadh; Hybrid; SAR 150,000 - 200,000; Full time

Job summary

A leading hospitality consultancy is seeking a Social Media Executive in the Riyadh Region. The successful candidate will handle social media content planning and management for various clients. Responsibilities include developing engaging content, managing social media campaigns, and collaborating with the operations team on promotions. Ideal applicants will be fluent in Arabic and English, with a passion for hospitality and digital marketing. This position offers a hybrid work arrangement and a supportive work culture.

Benefits

Five-Day Work Week

Hybrid Work Arrangement

Incentive Plan

22 days annual leave

Coaching & Mentoring

Annual Company Gathering

Employee Recognition Program

Qualifications

• Local market knowledge of Saudi Arabia is essential.
• Experience creating content and managing social media platforms.
• Strong communication skills, both written and spoken.

Responsibilities

• Plan social media calendar and schedule across multiple platforms.
• Capture in-venue content and build engagement.
• Work with operations team to develop promotions.

Skills

Fluent in Arabic

Fluent in English

Social media management

Content creation

Digital marketing

Education

Relevant degree or equivalent experience

Job description

WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS

TGPInternational are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long‑term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.

Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.

Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.

About the Role

We work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.

We require a Social Media Executive to join our team to lead on the social media content, planning and management for client marketing projects.

Tasks & Responsibilities

• Planning social calendar and scheduling across Instagram, FB, LinkedIn, TikTok
• Developing in house content such as reels and TikTok
• Being present in venue to capture content
• Suggest ways to build our community and help to encourage footfall/reservations
• Develop plans to increase following and engagement
• Building engagement & visibility through community management
• Writing photography briefs based on content requirements
• Scheduling and overseeing photoshoots
• Work on quarterly video briefs to capture content with videographer
• Write and create email campaigns in line with the strategy
• Build database via data collection and competitions
• Work with ops team to develop promotions and product innovation
• Circulate monthly promotions tracker and notifications to internal team
• Keep marketing trackers and calendars up to date
• Attend and issue meeting minutes from weekly internal brand meetings
• Update website changes and menus
• Organise calendar invites and influencers/admin tasks
• Uphold company image and tone of voice across all media channels
• Action additional tasks as required

Qualifications & Experience

• Fluent in Arabic & English
• Local market knowledge of Saudi Arabia
• Previous marketing hospitality experience (ideal but not essential)
• Experience creating content and managing/growing socials
• Passionate about hospitality, food, leisure, and lifestyle trends
• A relevant degree or experience equivalent
• A self‑starter and well organised
• Excellent communicator, written and spoken
• Proven experience in digital marketing
• Experience working on B2C brands

Employee Benefits

Five‑Day Work Week: Standard Monday to Friday schedule.

Hybrid Work Arrangement: Three days in the office and two days working remotely.

Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.

Annual Leave: 22 working days of paid annual leave, excluding weekends.

Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.

Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.

Annual Company Gathering: A global team event bringing together employees from all offices.

Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.