Marketing Manager - Event

Recode Advertising; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Remote work options

Transportation allowance

Mobile phone reimbursement

Professional development opportunities

Job summary

Recode Advertising in Riyadh is seeking a Marketing Manager to lead event marketing, brand promotion, and strategic planning for a dynamic portfolio of festivals, pop‑ups, and influencer collaborations.

You will design 360‑degree campaigns, coordinate with brands and vendors, manage budgets, and analyze performance to boost attendance and engagement. Remote work options are available with a competitive package.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years of marketing experience with events/festivals.
• Proven track record of successful campaigns across channels.
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication and stakeholder management skills.
• Bilingual in Arabic and English is essential.

Responsibilities

• Develop and implement marketing strategies for events, festivals, and pop-ups.
• Coordinate with brands, SMEs, food vendors, and entertainers.
• Manage sponsor, influencer, and performer relations to boost visibility.
• Oversee promotional materials across digital and print media.
• Plan 360-degree campaigns including social, email, SEO, PPC, and traditional media.
• Design offline marketing efforts like posters, flyers, and billboards.
• Organize performances, workshops, and activities to drive engagement.
• Negotiate barter deals to maximize resources and reduce costs.
• Monitor campaign performance and provide actionable insights.
• Collaborate with sales and operations for seamless execution.
• Stay updated on industry trends and best practices in event marketing.
• Manage the marketing budget and ensure cost efficiency.

Skills

Event marketing

Brand promotion

Strategic planning

Digital marketing

Campaign management

Budget management

Education

Bachelor's degree in Marketing or Business Administration

Tools

SEO tools

PPC platforms

Social media management tools

Job description

Riyadh, Saudi Arabia | Posted on 11/06/2024

Languages Required: Arabic and English (Bilingual)

About Us:

We are a leading event company specializing in organizing dynamic events, festivals, and pop‑up markets featuring homegrown brands, SMEs, food trucks, entertainment areas, and sponsored activities. Our events also include influencers, UGC content creators, performances, and workshops, supported by comprehensive 360‑degree online and offline marketing strategies.

Role Overview:

We are seeking a highly skilled and motivated Marketing Manager to join our team in Riyadh. The ideal candidate will be bilingual in Arabic and English and will bring a wealth of experience in event marketing, brand promotion, and strategic planning. This role requires a creative thinker with a strong ability to manage and execute integrated marketing campaigns that drive engagement and attendance.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for events, festivals, and pop‑ups.
• Coordinate with homegrown brands, SMEs, food trucks, and entertainment providers to create appealing and cohesive event experiences.
• Manage relationships with sponsors, influencers, UGC content creators, and performers to enhance event visibility and engagement.
• Oversee the creation of promotional materials, including digital content, advertisements, and printed collateral.
• Plan and execute 360‑degree marketing campaigns, including social media, email marketing, SEO, PPC, and traditional media.
• Design and manage offline marketing initiatives such as posters, flyers, and billboards.
• Organize and promote performances, workshops, and other event activities to drive attendee engagement.
• Negotiate and establish barter deals with partners and vendors to maximize event resources and reduce costs.
• Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement.
• Collaborate with the sales and operations teams to ensure seamless execution of marketing plans.
• Maintain up‑to‑date knowledge of industry trends and best practices in event marketing.
• Manage the marketing budget, ensuring cost‑effective use of resources.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on events, festivals, or related industries.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including social media, SEO, PPC, and content marketing.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Bilingual proficiency in Arabic and English is essential.
• Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.
• Creative and strategic thinker with a passion for events and marketing.
• Competitive salary and performance‑based bonuses.
• Health and wellness benefits, including medical, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career growth.
• Collaborative and inclusive work environment.
• Access to exclusive events and networking opportunities.
• Employee discounts on company events and services.
• Flexible working hours and remote work options.
• Transportation allowance and mobile phone reimbursement.

Join our team and help us create unforgettable event experiences that resonate with audiences and elevate brands!