Marketing Executive (Saudi National) - LIONS Riyadh

Informa Group; Riyadh; On-site; SAR 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Annual leave 25 days

Remote working on Sundays

Working anywhere - 1 month every year

School fees contribution, 40,000 SAR/년

Individual annual flight allowance for

Job summary

Tahaluf is seeking a Marketing Executive to plan and implement campaigns for LIONS Riyadh and related initiatives in Saudi Arabia. You will work with senior stakeholders and external vendors to drive brand engagement across digital, CRM, content and partner channels.

The role emphasizes storytelling, creative content, and delivering high-quality campaigns that resonate with regional and international audiences. Strong English and Arabic communication are highly desirable.

Qualifications

• Minimum of 2 years’ experience as Marketing Executive
• Bachelor’s Degree or equivalent experience
• Degree or professional background in Marketing, Communications, Media or related field is advantageous

Responsibilities

• Design and deliver targeted content across multiple platforms to increase audience engagement and retention
• Execute media plans and produce marketing communications materials using relevant visual assets and content
• Copywriting and content: create impactful, audience-led content appropriate to each channel, with strong proofreading and attention to detail
• Support the execution of integrated campaigns across email, social media, digital, web, CRM and partner channels
• Turn LIONS Riyadh speakers, content, partnerships and Festival announcements into engaging campaign moments
• Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands and talent
• Employ a metrics-driven approach to outbound activity and demonstrate an understanding of data
• Track campaign performance, engagement and conversion and use insights to improve future activity
• Conduct market research to understand audiences, competitors and market trends with focus on customer insight
• Monitor trends to identify content and campaign opportunities for LIONS Riyadh
• Build relationships with internal colleagues, agencies, partners and stakeholders
• Work with Marketing, Content, PR, Creative and Commercial teams to deliver joined-up campaigns
• Maintain consistency across LIONS Riyadh messaging and assets
• Support social media and community engagement before, during and after the Festival
• Assist with onsite marketing activity and real-time content during LIONS Riyadh

Skills

Marketing strategy

Brand management

Copywriting

Data analysis

Stakeholder management

Creativity

Storytelling

Digital marketing

Education

Bachelor's degree

Marketing/Communications background advantageous

Tools

CRM systems

Job description

• Full-time

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

About LIONS Riyadh

LIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6-8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.

Job Description

The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

The Marketing Executive will support the delivery of creative, audience-led campaigns for LIONS Riyadh across digital, social, CRM, content and partner channels.

The role will help bring the Festival to life through strong storytelling, relevant content and high-quality campaign execution, engaging audiences across Saudi Arabia, the GCC and international markets.

This is a hands-on role for someone who is curious, creative and culturally aware, with a strong interest in marketing, media, advertising, creativity and emerging trends.

Key Responsibilities

Design and deliver targeted content across multiple platforms to increase audience engagement and retention.

Execute media plans and produce marketing communications materials using relevant visual assets and content.

Copywriting and content: create impactful, audience and insight-led content appropriate to each channel, with strong proofreading and attention to detail.

Support the execution of integrated campaigns across email, social media, digital, web, CRM and partner channels.

Turn LIONS Riyadh speakers, content, partnerships and Festival announcements into engaging campaign moments.

Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands, creators and emerging talent.

Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of the importance of data.

Track campaign performance, engagement and conversion and use insights to improve future activity.

Conduct market research to understand audiences, competitors and market trends, with particular focus on customer insight and experience.

Monitor creative, media, marketing and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh.

Build positive relationships with internal colleagues, agencies, partners and external stakeholders.

Work closely with Marketing, Content, PR, Creative and Commercial teams to support joined-up campaign delivery.

Maintain strong consistency across LIONS Riyadh messaging, tone of voice and campaign assets.

Support social media and community engagement activity before, during and after the Festival.

Assist with onsite marketing activity and real-time content during LIONS Riyadh where required.

Qualifications

Minimum of 2 years’ experience as Marketing Executive

Bachelor’s Degree or equivalent experience

Degree or professional background in Marketing, Communications, Media, Creative Industries or a related field is advantageous.

Qualities & experience

Marketing strategy and delivery.

Brand management.

Copywriting and editing.

Data gathering and analysis.

Relationship management.

Creativity and communicating for impact.

Strong written communication and storytelling skills.

Good understanding of digital, social media, CRM and content marketing.

Strong attention to detail and visual awareness.

Ability to manage multiple deadlines in a fast-paced environment.

Curiosity about creativity, advertising, media, culture and emerging trends.

Ability to work collaboratively across multiple teams and stakeholders.

Comfortable using data and insight to inform campaign decisions.

Saudi and regional cultural awareness with an international outlook.

Arabic and English communication skills are highly desirable.

Additional Information

Core Benefits:

• Medical Insurance
• Annual leave - 25days
• Remote working on Sundays
• Working anywhere - 1monthevery year
• School fees contribution, 40,000 SAR per child peryear (up to a max of three children)
• Individual annual flight allowance for expats

Local Relocation Package*:

• Paid flight to Riyadh
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.