Marketing Manager at dr.CAFE COFFEE

dr.CAFE COFFEE; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

dr.CAFE COFFEE in Riyadh seeks a senior sales leader to shape the national strategy for consumer products. You will draw up annual targets, train teams, and expand retail and account coverage while monitoring market trends and customer demand.

The role requires 5+ years in consumer products, an MBA or equivalent, and fluency in English and Arabic. Experience with FMCG and leading sales teams in service-related environments is highly valued.

Qualifications

• MBA or equivalent work experience.
• 5+ years in consumer product sales with 1+ year in retail customer-facing management.
• Fluent in English and Arabic for business negotiations.
• Proven track record of leading sales teams in fast-paced environments.
• Experience with sales strategizing, budgeting, and campaigns.

Responsibilities

• Draw up the sales strategy and establish annual targets.
• Develop and expand new accounts while growing existing ones.
• Prepare Marketing & Sales plans, including budgets and progress reports.
• Train and motivate the Sales Team Members and implement development programs.
• Identify pricing and promotional opportunities and monitor customer satisfaction.

Skills

Sales leadership

English fluency

Arabic fluency

Strategic planning

Team development

Market analysis

Education

MBA or equivalent

Tools

Computers

Job description

OBJECTIVES OF THE ROLE

• Making dr.CAFE® the most admired company to work with, highlighting and ensuring that our team members are the most knowledgeable, systematic, and committed professionals, and creating and inspiring the passion for leading the coffee and cafes industry in the world.
• Draw up the sales strategy; establish and implement annual sales targets, training requirements, midyear reviews and year-end projections.
• Responsible for developing prospecting for new business and new accounts, growing the existing accounts, and increasing the market share.
• Develop and implement programs to develop the Sales Organization, train new and existing Team Members, motivate, and facilitate the Sales Team Members.

SUMMARY OF POSITION

• Organize and analyze market research and surveys, and generate reports on products, services, consumers and sales.
• Study competitors' products, services, market trends and customer demand.
• Monitor sales, goods produced and/or services delivered.
• Monitor and estimate customer demand
• Improve existing products and services.
• Seek new opportunities to develop products and services using research, customer feedback and other methods of information gathering.
• Identify and implement communication strategies, such as advertising campaigns, to attract customers.
• Identify target markets and determine how to best get the message across to particular groups.
• Prepare Marketing & Sales plans, including budgets and progress reports.
• Decide on pricing and special deals for goods and services analyze customer feedback and monitor customer satisfaction.

REQUIREMENTS

• The incumbent must have minimum 5 years experience with a consumer product company with at least 1 year of retail customer service/customer-facing sales experience at management level.
• Master of Business Administration or equivalent work experience.
• Mid-career management level entrant.
• Experienced in managing special projects or initiatives.
• Fluent and thoroughly knowledgeable in spoken and written English and Arabic necessary for the day to day conduct of business and negotiations with customers.
• Knows modern office procedures, methods and equipment use including computers.
• Food business experience will be an added advantage but is not a must.
• Proven track record of managing a successful sales team in a service related business.
• Experience in a fast-paced, growth oriented environment.
• Food service and product/Marketing & Sales industry experience with a fast moving consumer goods company and working knowledge of promotional agencies are plus points but are not musts.