HORECA Sales Executive

Hire Fellows; Riyadh; On-site; SAR 150,000 - 210,000; Full time

Job summary

Hire Fellows in Saudi Arabia is seeking an on-site HORECA sales professional to grow a fast-moving consumer brand across restaurants, cafes, hotels and hospitality accounts.

You will build a strong prospect pipeline, win new listings, negotiate deals, and expand ranges through on-ground visits and activations, with Arabic and English fluency and a valid driving license.

Qualifications

• 3–5 years of experience in HORECA/F&B sales.
• Experience selling beverages is a strong advantage.
• Strong network and understanding of the HORECA market.
• Fluent in Arabic and English.

Responsibilities

• New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
• Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
• Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.
• Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.
• HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
• Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.

Skills

HORECA sales

Account management

Negotiation

Relationship building

Arabic

English

Driving

Field sales

Job description

You will be responsible for growing a fast-growing consumer brand’s presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands‑on, on‑ground sales environment.

Key Responsibilities

1. New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
2. Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
3. Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.
4. Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.
5. HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
6. Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.

• 3–5 years of experience in HORECA/F&B sales
• Experience selling beverages is a strong advantage
• Strong network and understanding of the HORECA market
• Proven experience in prospecting, account acquisition, and commercial negotiations
• Strong relationship-building and communication skills
• Fluent in Arabic and English
• Valid driving licence and own car
• Comfortable with frequent field visits and on‑ground sales
• Highly proactive, organized, and target-driven
• Hands‑on approach with the ability to work independently