Marketing Manager

Opus; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Opus is seeking a results-driven Marketing Lead to develop and implement plans that grow our medical services presence and patient bookings while ensuring compliance with healthcare advertising regulations. You will lead campaigns, manage budgets, and coordinate with clinical and admin teams to review content before publication.

The role requires a Bachelor's in Marketing or related field, proven experience in marketing and campaign management (preferably in the medical sector), and strong

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in marketing and campaign management, preferably in medical sector.
• Experience in leading teams and managing budgets and projects.
• Analytical and campaign performance measurement skills, with the ability to prepare reports.
• Strong communication, planning, and negotiation skills.
• Knowledge of digital marketing platforms and analytics tools.

Responsibilities

• Prepare the marketing strategy and plans in line with the company’s goals and budget.
• Manage digital and field marketing campaigns and monitor their results.
• Oversee the marketing team, assign tasks, and develop performance.
• Set content plans and coordinate with medical and administrative teams to review information before publishing.
• Track performance indicators, such as the number of leads, bookings, and customer acquisition cost.
• Manage the marketing budget and evaluate the return on campaigns.
• Study the market and competitors, assess audience needs, and propose new marketing opportunities.
• Oversee the company’s marketing identity and promotional materials.
• Build relationships with relevant entities and partners.
• Prepare periodic reports to management on marketing performance and recommendations.
• Ensure that advertisements and content comply with applicable healthcare and advertising regulations and policies.

Skills

Campaign management

Budget management

Team leadership

Analytical reporting

Communication skills

Digital marketing

Negotiation

Education

Bachelor's degree in Marketing or related field

Tools

Analytics tools

Digital marketing platforms

Job description

Purpose of the Role: Develop and implement marketing plans that strengthen the medical company’s presence, increase customer reach and bookings, while complying with the regulations and policies governing advertising for healthcare services.

Duties and Responsibilities:

• Prepare the marketing strategy and plans in line with the company’s goals and budget.
• Manage digital and field marketing campaigns and monitor their results.
• Oversee the marketing team, assign tasks, and develop performance.
• Set content plans and coordinate with medical and administrative teams to review information before publishing.
• Track performance indicators, such as the number of leads, bookings, and customer acquisition cost.
• Manage the marketing budget and evaluate the return on campaigns.
• Study the market and competitors, assess audience needs, and propose new marketing opportunities.
• Oversee the company’s marketing identity and promotional materials.
• Build relationships with relevant entities and partners.
• Prepare periodic reports to management on marketing performance and recommendations.
• Ensure that advertisements and content comply with applicable healthcare and advertising regulations and policies.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in marketing and campaign management, preferably in the medical sector.
• Experience in leading teams and managing budgets and projects.
• Analytical and campaign performance measurement skills, with the ability to prepare reports.
• Strong communication, planning, and negotiation skills.
• Knowledge of digital marketing platforms and analytics tools.