Marketing Officer

Meras Clinic عيادات مراس الطبية; السلام; On-site; SAR 60,000 - 80,000; Full time

Job summary

Hamad Bin Abdullah Al-Manea Company seeks a Marketing Coordinator to develop and implement the center's marketing plans. You will manage digital campaigns, create content, coordinate with designers, and promote services and doctors while monitoring performance and reporting results.

The role involves working with the customer service team to convert inquiries into bookings, building partnerships, and organizing awareness events to grow patient visits and strengthen the center’s brand.

Qualifications

• Diploma or Bachelor’s degree in Marketing or Business Administration, or a related field.
• Previous marketing experience is preferred, ideally in healthcare.
• Good knowledge of digital marketing and social media platforms.
• Strong content writing and communication skills.
• Ability to analyze campaign results and prepare reports.
• Proficient with Microsoft Office and digital marketing tools.
• Ability to work toward targets and performance indicators.

Responsibilities

• Prepare and implement marketing plans and campaigns for the center and medical services.
• Develop and execute digital campaigns across social media platforms and electronic channels.
• Prepare marketing content and coordinate with designers and marketing agencies when needed.
• Manage the center’s accounts on social media platforms and monitor engagement and content.
• Contribute to promoting the center’s services and doctors, as well as offers and seasonal campaigns.
• Monitor the performance of marketing campaigns, analyze results, and submit reports and recommendations.
• Study the market and competitors and identify new marketing opportunities.
• Contribute to increasing the customer base and attracting new patients to the center.
• Coordinate with the customer service and reception team to follow up on campaign results and convert inquiries into bookings.
• Build marketing relationships and partnerships with relevant entities, companies, and individuals.
• Contribute to organizing events and awareness and marketing activities for the center.
• Monitor patient ratings and experiences on digital platforms and contribute to improving the center’s brand image.
• Ensure that medical content and advertisements comply with the approved regulations and policies.
• Prepare periodic reports on marketing activities and performance indicators.
• Perform any other tasks related to marketing as directed by management.

Skills

Digital marketing knowledge

Content writing

Analytical skills

MS Office

Social media management

Education

Diploma or Bachelor's degree in Marketing or Business Administration

Tools

Social media management tools

Job description

Job Objective:

Contribute to the development and implementation of the center’s marketing activities and plans in order to increase the number of patients and visitors, strengthen the center’s presence and brand, support the growth of medical services, and achieve marketing targets.

Duties and Responsibilities:

• Prepare and implement marketing plans and campaigns for the center and medical services.




• Develop and execute digital campaigns across social media platforms and electronic channels.




• Prepare marketing content and coordinate with designers and marketing agencies when needed.




• Manage the center’s accounts on social media platforms and monitor engagement and content.




• Contribute to promoting the center’s services and doctors, as well as offers and seasonal campaigns.




• Monitor the performance of marketing campaigns, analyze results, and submit reports and recommendations.




• Study the market and competitors and identify new marketing opportunities.




• Contribute to increasing the customer base and attracting new patients to the center.




• Coordinate with the customer service and reception team to follow up on campaign results and convert inquiries into bookings.




• Build marketing relationships and partnerships with relevant entities, companies, and individuals.




• Contribute to organizing events and awareness and marketing activities for the center.




• Monitor patient ratings and experiences on digital platforms and contribute to improving the center’s brand image.




• Ensure that medical content and advertisements comply with the approved regulations and policies.




• Prepare periodic reports on marketing activities and performance indicators.




• Perform any other tasks related to marketing as directed by management.

Qualifications and Requirements:

• Diploma or Bachelor’s degree in Marketing or Business Administration, or a related field.




• Previous experience in marketing is preferred, and preferably in the medical or healthcare sector.




• Good knowledge of digital marketing and social media platforms.




• Good skills in content writing and communication.




• Ability to analyze campaign results and prepare reports.




• Good skills in using Microsoft Office programs and digital marketing tools.




• Ability to work toward targets and performance indicators.