Media Buyer

Opus; Riyadh; On-site; SAR 156,000 - 246,000; Full time

Job summary

Opus is seeking a Digital Advertising Buyer in Riyadh to plan and manage paid campaigns for medical services. The role focuses on reaching target audiences while adhering to health advertising regulations and platform policies.

You will monitor performance, test creatives and audiences, and collaborate with marketing and design teams to optimize reach and conversions. Healthcare familiarity is a plus.

Qualifications

• Experience in managing digital advertising campaigns and purchasing ads.
• Knowledge of advertising platforms and analytics tools for measuring conversions.
• Analytical skills with ability to manage budgets and optimize ROAS.
• Communication, organization, and coordination with marketing teams.
• Healthcare or medical sector experience is preferred.

Responsibilities

• Prepare advertising campaign plans according to objectives and the approved budget.
• Manage ads on platforms such as search engines and social media channels.
• Define the target audience and the geographic areas for medical services.
• Monitor campaign performance and analyze cost per lead, inquiries, and bookings.
• Test ads, messages, and audiences; optimize campaigns based on results.
• Coordinate with marketing and design teams to prepare ad content and materials.
• Prepare periodic reports explaining results and recommendations.
• Ensure ads and medical content are reviewed and compliant with policies and regulations.
• Protect customer data and use it per approved policies and regulations.

Skills

Digital ads management

Advertising platforms

Analytics tools

Budget optimization

Communication

Coordination

Healthcare experience

Tools

Advertising platforms

Analytics tools

Job description

Job Description: Digital Advertising Buyer (Media Buyer)

Job Purpose: Plan and manage paid advertising campaigns for the medical company, with the goal of reaching the right audience and increasing inquiries and bookings, while complying with the approved regulations and policies for health advertising.

Duties and Responsibilities:

• Prepare advertising campaign plans according to company objectives and the approved budget.

• Manage ads on suitable platforms, such as search engines and social media channels.

• Define the target audience and the appropriate geographic areas for medical services.

• Monitor campaign performance and analyze indicators such as cost per lead, number of inquiries, and bookings.

• Test ads, messages, and audiences, and improve campaigns based on results.

• Coordinate with the marketing and design team to prepare ad content and materials.

• Prepare periodic reports that explain results and recommendations.

• Ensure that ads and medical content are reviewed and approved before publishing, and comply with platform policies and applicable health and advertising regulations.

• Protect customer data and use it only in accordance with the approved policies and regulations.

Qualifications and Skills:

• Experience in managing digital advertising campaigns and purchasing ads.

• Knowledge of advertising platforms and analytics tools for measuring conversions.

• Analytical skills, with the ability to manage budgets and optimize return on ad spend.

• Communication, organization, and coordination skills with marketing teams.

• Previous experience in the medical or healthcare sector is preferred.