Influencer Marketing Specialist

Opus; Riyadh; On-site; SAR 60,000 - 120,000; Full time

Job summary

Opus is seeking an Influencer Marketing Specialist to plan and execute collaboration campaigns with influencers for the company’s medical services. The role focuses on expanding reach, engagement, and bookings while complying with health advertising regulations.

The candidate will research influencers, negotiate terms, and coordinate with medical and marketing teams to review content and measure campaign performance for actionable insights.

Qualifications

• A relevant degree in marketing, public relations, or related field.
• Experience in influencer marketing and campaign management.
• Strong communication, negotiation, organization, and follow-up skills.
• Ability to analyze campaign performance and prepare reports.
• Familiarity with social media platforms; medical sector experience preferred.

Responsibilities

• Research and identify influencers aligned with the company audience and services.
• Evaluate influencer accounts for content quality and audience fit.
• Communicate with influencers and negotiate collaboration terms and costs.
• Prepare campaign briefs with clear messages, deliverables, and timelines.
• Coordinate with medical and marketing teams to approve content.
• Monitor publishing and ensure adherence to agreements and regulations.
• Measure results: reach, engagement, inquiries, and bookings.
• Prepare performance reports and future recommendations.
• Organize influencer database, contracts, and published content.
• Maintain confidentiality of client information and company policies.

Skills

Communication

Negotiation

Organizational skills

Follow-up

Campaign analysis

Education

Marketing/PR degree

Job description

Job Description: Influencer Marketing Specialist

Purpose of the Role: Plan and execute collaboration campaigns with influencers to introduce the company’s medical services, increase reach, engagement, and bookings, while complying with the regulations and policies governing health advertising.

Duties and Responsibilities:

• Research and identify suitable influencers for the company’s audience and services.

• Evaluate their accounts in terms of content quality, engagement, and audience fit.

• Communicate with influencers and negotiate the details of the collaboration and its costs.

• Prepare the campaign brief, defining messages, deliverables, and the timeline.

• Coordinate with medical and marketing teams to review and approve content before publication.

• Monitor content publishing and ensure adherence to the agreement and advertising requirements.

• Measure campaign results, such as reach, engagement, inquiries, and bookings.

• Prepare reports that explain campaign performance and provide future recommendations.

• Organize an influencer database, contracts, and published content.

• Maintain confidentiality of client information, company policies, and relevant regulations.

Qualifications and Skills:

• A relevant degree in marketing, public relations, or a related field.

• Experience in influencer marketing and campaign management.

• Strong communication, negotiation, organization, and follow-up skills.

• Ability to analyze campaign performance and prepare reports.

• Familiarity with social media platforms, with preferred experience in the medical sector.