Marketing Manager

Abdul Latif Jameel; Jeddah; On-site; SAR 120,000 - 240,000; Full time

Job summary

Abdul Latif Jameel is seeking a growth-minded digital marketing leader to own member acquisition and platform presence in Saudi Arabia. You will convert a warm SME audience into registered, paying members through owned channels, with a focus on Arabic-first messaging and compelling value propositions.

You will plan campaigns, optimize conversion funnels end-to-end, develop Arabic content, measure performance, and guide investments for pilots and public launches, reporting insights to leadership.

Qualifications

• 5+ years in digital marketing or growth roles, ideally for subscription or SME-facing products.
• Experience owning conversion funnels and campaign performance end to end.
• Strong Arabic copy judgement; native-level Arabic and professional English.
• Experience marketing to the Saudi SME or consumer market is a strong advantage.

Responsibilities

• Plan and run acquisition campaigns across ALJ owned channels and the existing MSME contact base
• Own conversion from first contact to paid subscription: messaging, landing journeys, offers, and follow-up
• Develop the platform's Arabic-first marketing content and voice, consistent with brand guidelines
• Measure and report acquisition and conversion performance; recommend where to invest next
• Coordinate launch communications for pilot milestones and public launch
• Build the evidence base for any future paid acquisition, including channel tests and cost-per-acquisition benchmarks

Skills

Digital marketing

Campaign management

Arabic copywriting

Growth marketing

Analytics

Job description

ABOUT ABDUL LATIF JAMEEL

Abdul Latif Jameel… a place to realize your potential...

Through Respect, Continuous Improvement, Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and success flourish. Abdul Latif Jameel is a global investor and 80-year-old network of internationally diversified businesses shaping the future of core sectors driving the global economy including, Mobility, Energy, Environmental Services, Financial Services and Health; together with land & real estate development, logistics, electronics retailing and media services.

Established in 1945 Abdul Latif Jameel has a presence in more than 35 countries employing over 11,000 people from more than 85 nationalities. The ideal candidate will be responsible for using their analytical mindset to analyze and interpret financial data, then relating it to potential business trends and issues. This candidate will feel comfortable using insights they have discovered to communicate important themes and discoveries to company leadership.

ABOUT THE JOB

Own member acquisition and the platform's market presence. Phase 1 acquisition runs on ALJ owned channels rather than paid media, so the role centres on converting a warm audience of Saudi micro-business owners into registered, paying members.

Key responsibilities

• Plan and run acquisition campaigns across ALJ owned channels and the existing MSME contact base
• Own conversion from first contact to paid subscription: messaging, landing journeys, offers, and follow-up
• Develop the platform's Arabic-first marketing content and voice, consistent with brand guidelines
• Measure and report acquisition and conversion performance; recommend where to invest next
• Coordinate launch communications for pilot milestones and public launch
• Build the evidence base for any future paid acquisition, including channel tests and cost-per-acquisition benchmarks

Qualifications and experience

• 5+ years in digital marketing or growth roles, ideally for subscription or SME-facing products
• Demonstrated experience owning conversion funnels and campaign performance end to end
• Strong Arabic copy judgement; native-level Arabic and professional English
• Experience marketing to the Saudi SME or consumer market is a strong advantage