Marketing Innovation & Knowledge Lead

Qiddiya | القدية; Riyadh; On-site; SAR 160,000 - 260,000; Full time

Job summary

Qiddiya | القدية is seeking a Knowledge Management & Innovation Specialist to support the Marketing Center of Excellence in building a culture of innovation, continuous learning and marketing excellence.

The role focuses on identifying emerging trends, capturing institutional knowledge, and developing practical tools, playbooks and knowledge-sharing initiatives that strengthen Marketing capabilities and ways of working.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Strategy, Innovation, Knowledge Management or a related field.
• Ideally 3+ years of relevant experience in marketing excellence, marketing strategy, innovation, knowledge management, consulting, transformation or capability development
• Experience developing frameworks, playbooks, research, best-practice materials or knowledge repositories
• Strong research, analytical and written communication skills
• Strong PowerPoint and presentation development capabilities
• Good facilitation and stakeholder engagement skills
• Ability to translate complex information into clear, practical and engaging content
• Experience within tourism, entertainment, destinations, consumer-facing organizations or consulting would be advantageous

Responsibilities

• Research emerging marketing trends, technologies, consumer behaviors and global best practices, translating relevant insights into opportunities for the Marketing function
• Support the identification, assessment and development of innovative ideas that enhance marketing effectiveness, operational efficiency and customer experience
• Contribute to innovation pilots and initiatives, supporting activities from research and concept development through testing and evaluation
• Conduct external benchmarking across leading marketing organizations, destinations, entertainment companies and relevant industries
• Support innovation workshops, ideation sessions and cross-functional problem-solving activities
• Build and maintain a centralized repository of Marketing knowledge, including research, benchmarks, case studies, best practices and lessons learned
• Capture knowledge from completed projects and initiatives and convert it into reusable insights for wider Marketing teams
• Develop and maintain Marketing playbooks, toolkits, frameworks, templates and practical guidelines
• Coordinate internal knowledge-sharing forums, workshops and learning sessions across the Marketing function
• Develop regular best-practice updates, case studies and knowledge content to keep Marketing teams informed of emerging practices
• Support communities of practice and encourage collaboration and knowledge exchange across Marketing teams
• Support the identification of Marketing capability and knowledge gaps
• Work with internal stakeholders and subject matter experts to develop appropriate learning and knowledge solutions
• Support capability-building initiatives designed to strengthen Marketing excellence across teams
• Monitor usage and adoption of knowledge-sharing tools and initiatives and recommend improvements
• Promote consistent ways of working and continuous improvement across Marketing

Skills

Marketing Excellence

Knowledge Management

Innovation

Research & Analysis

Written Communication

Facilitation

Stakeholder Engagement

Presentation Development

Content Curation

Education

Bachelor's degree in Marketing, Business Administration, Strategy, Innovation, Knowledge Management or a related field

Tools

PowerPoint

Job description

Qiddiya | القدية is seeking a Knowledge Management & Innovation Specialist to support the Marketing Center of Excellence in building a culture of innovation, continuous learning and marketing excellence.

The role focuses on identifying emerging trends, capturing institutional knowledge, and developing practical tools, playbooks and knowledge-sharing initiatives that strengthen Marketing capabilities and ways of working.