Marketing & Branding Director

Client of Ethra Hr; Jeddah; Vor Ort; SAR 180.000 - 260.000; Vollzeit

Zusammenfassung

Client of Ethra Hr is seeking a highly experienced Marketing and Branding Director to lead our marketing and branding strategy across 72 active clubs in the Sports Fitness & Wellness sector. You will shape, elevate, and protect the brand while directing in-house marketing and external agencies to drive member engagement and acquisition.

The role requires strong leadership, strategic thinking, and a track record of successful B2C marketing initiatives, with a focus on growth, retention, and

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Media, or related field.
• Minimum 10 years total work experience with at least 8 years in Brand Management, Digital Marketing, Content, Campaign Management, CRM Analytics, or Marketing Communications.
• Sports & Fitness industry experience is highly preferred.
• Minimum 5 years of direct people-management or equivalent leadership experience.

Aufgaben

• Lead development of the overall marketing and branding strategy aligned with vision and business goals.
• Oversee brand identity, tone, visuals, and creative direction across channels.
• Drive data-driven campaigns focusing on member engagement, acquisition and retention.
• Manage external agencies and internal marketing team for cohesive execution.
• Shape external and internal communications; manage PR and stakeholder relations.
• Lead, mentor, and develop marketing, creative and branding teams (8 direct reports).
• Ensure partnerships, sponsorships, and collaborations enhance brand presence.

Kenntnisse

Brand management

B2C marketing

Digital marketing

Content creation

CRM analytics

Campaign management

Strategic leadership

Team leadership

Communication

Storytelling

Ausbildung

Bachelor's degree in Marketing/ Communications/ Business

Jobbeschreibung

On behalf of our client we are seeking a highly experienced Marketing amp Branding Director to lead and oversee the company s marketing and branding strategy within the Sports Fitness amp Wellness sector The role will be responsible for shaping elevating and protecting the company s brand leading brand creative and marketing functions across its 72 active clubs driving B2C marketing initiatives focused on member engagement customer acquisition and retention and supporting business growth while overseeing the in-house marketing team and external agencies.

Responsibilities

1 Strategic Leadership

• Lead the development of the overall marketing and branding strategy ensuring alignment with the company s vision identity and business goals
• Conduct brand health analysis consumer insights studies and competitor benchmarking to guide strategic decision-making
• Develop and manage the marketing and branding budget optimizing spending for maximum ROI
• Establish and drive high-impact brand partnerships sponsorships and collaborations that enhance brand visibility and market relevance
• Translate market data into actionable brand strategies ensuring consistent and differentiated positioning across all customer segments

2 Brand amp Creative Management

• Oversee the full brand ecosystem including brand identity guidelines tone of voice visual assets and creative direction
• Ensure all communication touchpoints including design content digital social media campaigns product branding and retail branding reflect a consistent and premium brand image
• Lead the creation of integrated creative campaigns that drive brand awareness engagement and customer loyalty
• Manage the production of marketing materials digital and print ensuring quality consistency and adherence to brand standards
• Safeguard the brand through ongoing audits quality checks and implementation of best-practice brand governance processes

3 Marketing Strategy amp Execution

• Oversee all marketing activities including digital marketing SEO SEM performance marketing social media strategy content production CRM and community engagement
• Develop data-driven campaign strategies targeting customer acquisition and retention with a strong focus on B2C marketing
• Monitor all marketing KPIs performance analytics and reporting dashboards identifying opportunities for optimization
• Introduce innovative marketing tools trends and technologies to strengthen customer engagement and market presence
• Lead event marketing activations sponsorship planning and major corporate communications initiatives
• Oversee marketing campaigns and activations across the company s branches ensuring effective member engagement

4 Communication amp Public Relations

• Shape the company s external and internal communication strategy
• Oversee PR campaigns media relations press releases and crisis communication where required
• Strengthen brand reputation through storytelling thought leadership and consistent public messaging
• Build relationships with influencers media partners and key community stakeholders

5 People Management

• Lead inspire and mentor a high-performing team of marketing creative and branding professionals
• Recruit and develop top talent in brand management design communications and digital marketing
• Drive a culture of creativity collaboration innovation and accountability
• Manage performance cycles goal-setting and professional development for all team members
• Oversee the existing marketing and creative team consisting of 8 direct reports and manage external marketing agencies

• Bachelor's degree in Marketing, Communications, Business Administration, Media, Digital Marketing, or a related field.
• Minimum 10 years of total work experience, including at least 8 years of relevant experience in Brand Management, Digital Marketing, Content, Campaign Management, CRM Analytics, or Marketing Communications.
• Relevant experience in Retail, Hospitality, FMCG, or other relevant consumer-facing sectors is required.
• Sports & Fitness industry experience is highly preferred.
• Minimum 5 years of direct people-management or equivalent leadership experience.
• Strong experience in marketing and branding strategy, with a focus on strategic business growth.
• Strong B2C marketing experience, particularly in customer/member engagement, activations, and marketing campaigns, is a must.
• Experience in B2B marketing is an advantage.
• Experience in digital marketing and social media strategy, including Instagram, TikTok, and Facebook.
• Experience managing marketing activities and campaigns across multiple branches or locations.
• Strong knowledge of brand management, creative leadership and project management.
• Excellent communication, storytelling and presentation skills, with strong English communication skills.